Search Engine Optimization and Web Site Usability

Building a Web site and they will come. Have! If only it were that simple! Web is a sales environment where the customer is fully autonomous. They have all the resources (which are its competitors) a simple mouse click. Not only do they compete with millions of other owners of sites that sell the same product or service that you, but you are also competing for users time and attention. Any search engine optimization and communication, which causes May traffic you need, you just make sure that visitors will stay in place, which gives them a reason why you want to live. This is where the usability of the site comes in. What is the site of the ease of use? The International Organization for Standardization (ISO) defines the site of the ease of use that is efficient, efficiency and satisfaction with a particular set of users will be able to achieve a specific set of tasks in a particular environment . In the simplest terms, usability is how efficiently and effectively users can do what we are trying to do when they visit their Web site. Now that you have an understanding of usability, we will explain the basics of what a Web page should take full advantage of the user experience: the content is king Let's face it, people visiting content sites - they want information. Of course, it helps if the site is visible and attractive. But without the content, the results of the user experience can be deadly for your business. They have simply not come back. Here are some tips to keep in mind when it comes to content: 1. Be concise. Research shows that reading the screen is about 25% slower than reading the paper or other print media. To this end, you want to update their writings to say exactly the same in half the words that if it were written on paper. Furthermore, to review the last time you came to one of the truly endless sites where content May were very good, but also to scroll and scroll and scroll to the end. It can be a pest. Therefore, keep your pages short. 2. Check the content scannable. When people use the Internet, they are looking for mass quantities of information. Help them to realize the basis of what they want with the help of points, short paragraphs, and subheadings to make it easier for them to find what you want. 3. Write without error. There is no excuse - absolutely everything - bad grammar, typographical errors and spelling mistakes. If you have a computer, you have access to spelling and grammar control technologies. USAL. These small details, reflect on your site. If it does not convey the professionalism of your own business, how you will be forwarded to potential customers? Can they trust you with them? Before you load any new content, corrected. Then, return it to another person for entry. 4. Write as if it were a professional public relations. Of course, many of us are not PR exec, but you need to know to market your business. Using language that is most appropriate for your company. If you want to give information, the main task is still one thing: sell. Accordingly, write to sell. 5. Maximize your keywords. Under the search engine optimization, which has a long way to select keywords and phrases that are most appropriate for your company. Do not forget to use when it is possible (without being overtly redundant) in its subject. 6. Update, update, update. The sites are regularly updated - not let them go rancid. Add new products / services, update users with new information and tools, do what you can change the content and keep users back for more. 7. Know your audience. Like most audiences vary depending on the degree of experience with the product / service and their level of experience with the Internet, you want to simplify things, more than ever. You do not want to talk to you - to make sure potential clients understand your product or service. The best way to do this is to create content that is informative, but easy to understand, even for the most recent of novices. The creation of web sites content is secondary to the design of our Web site. If the user is coming to your site, especially for information, but also want to enter an area that is easy to use and visually appealing. Here are some suggestions on ease of use Web Design: 1. Avoid long load times. Although the technology for Web sites is extremely interesting and entertaining, a large number of graphics, flash images, sounds and can create load times that are waiting for the user. And if customers had to wait a long time, they can leave - and never return. As a guide for users in general expect a website to load ten seconds before the evacuation. 2. Make your pages easy to read. An error in Web usability is the incessant need to create the site more beautiful than ever existed. We have all seen - the color of each box of 64 Crayola has left its mark on these pages. And with a bit of color are usually very small images that dance across the screen. In all seriousness, resist the temptation to do so. Not only accumulate large amounts of memory, but would lead to their users crazy. Text black on a white background, it is easier to read. If you really want to have a background color, stick to a light shade, but remember to use black text. 3. Creating a well-organized. Maintaining a glance style and along the region is crucial. The navigation you use on the home page should be carried out on its website. Clear navigation can make or break the region. You are in principle provide their users with a roadmap for its products and services. Do not be lost en route. 4. Think about your own place. Content should amount to 50-80% of your page design, navigation with access to about 20% of space. 5. Be consistent with the design elements. Select one or two (maximum) fonts and stick with them through the site. 6. Have a safe and automated. Surprisingly, only 20% of existing sites are safe. 7. What can you do differently? This is probably the most important thing to keep in mind when designing your website. Think about your business and your competitors. What do you do differently that will give users visit the site? When you know what it is - if they offer the lowest prices, with a talent that nobody else is sold, or have a reputation for customer service - capitalize on one thing to integrate in their design elements. Conclusion There are good places on the Internet and there are as many bad news (if not more!) Outside. Good websites to help provide a good user experience - easy navigation and easy to find information. Bad areas are slow to load, it is difficult to navigate and allow users frustrated before they can reach the information you need to get started. If you've already invested time and effort to develop a website, you should seriously consider the usability of the site. Here is a simple task: One day, when you have a couple of hours to spare, surf the Internet and take note of sites you feel good and it led to be completely crazy. Examine the qualities of these areas, and what was right or wrong. Soon, you begin to see models that can be learned and applied to his own use this strategy. Remember, ease of use is to create a unique and instructive experience. Usability is the name of the game - Is not it time you started playing? About the author Send At present, is editor and publisher, Kristy Meghreblian wrote online content for many successful companies, including Monster.com. She managed to combine excellence in journalism with the delicate art of the density of keywords in the form of search engine optimization. As a result, have helped many clients are now send high today. Send today is a leading search engine optimization, submission and the classification society based in Naples, Florida. kristy@submittoday.com kristy@submittoday.com