QeCeRa: ตุลาคม 2008

วันศุกร์ที่ 31 ตุลาคม พ.ศ. 2551

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects. In the spirit of educating marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second. 1. Invisible (Ghost) Text You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices. And, if you are feeling really frisky, you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within. 2. Frames Usage Search engines are not "frame-friendly". Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn't give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale - which won't have the frames included with it. There's truly no need to use frames and make attempt to justify it by believing it will improve the prospect's experience. If your prospects can't uncover your site or they find slices and slivers of you, how much then have you actually assisted them? 3. Why Be Fresh And Original? Why try to be unique, it's just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror, the least effective you will become. 4. Chubby Web Pages (Obesity Kills) Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links, the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site. If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. In nothing else, at the least, use ALT-tags to explain images for text browsers, the hearing impaired and search engines. 5. Redirects, Redirects, And More Redirects You may be using "redirects" within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed, but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage. 6. Lengthy URL's Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID's often manifest these difficult URL's nicely. If your Web site has lengthy URL's sprinkled with question marks, percentage signs, Session ID's, and at least three parameters, you're degrading your hopes for search engine superiority. Lengthy URL's do not look very attractive to individuals searching and the site URL's contain calls to various databases. Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere. 7. Forgotten about your No Index Tag and Robots.txt? Have you created a plan to keep all those nasty search bots out? Do you have a robots.txt file living on the root of your site? Does this file contain the following: User-agent: *disallow / Or does your Web property have a Meta-tag: Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site. If you are using the special robots protocol, you will not want to forget to remove them altogether if you are going live from a beta testing process. 8. Doorway Pages Doorway pages (also know as jump pages and bridge pages) and anything that is created specifically for a search engine and does not contain more than valuable content or products for your prospect, is not an effective search marketing tool. If you're not providing true content, the search engines will discover this and may penalize your entire online site. If you've jammed yourself into this hole, you'll probably need to return back to start with a new domain name. 9. Identical Meta-Tags And Titles You worried over every single unique page of the Web property while developing it, but you didn't spend a lot of concern that each page should be tagged (or classified) that way. Imagine walking into your public library where every single book had the exact same title. What better way to tell a search bot to "take a hike" than showing them that all of your content is exactly the same. You will most likely see fewer of your Web pages indexed and much less traffic than you might otherwise. Here's a quick checklist to consider for your Meta-Tags and Titles: * Do they deliver a "call to action"? * Do they use relevant keywords and phrases? * Is your "Title" less than 80 characters? * Do they accurately describe what the page is about? * Are these consistent with the page? Free Meta-Tag Builder: http://www.americawebworks.com/metatagplus/ (Be sure to bookmark that link!) 10. Linking Networks Did you find a service that's offering to link thousands of other Web sites to you today? Taking part in these programs may effectively indicate to the search engines that you really do not want their valuable traffic. The quality of these link pages as well as their overall content "value" to a human visitor is very low. Most search engines do come together in agreement and can severely penalize accordingly. Sites that get marked as link spammers, may be briskly informed that they should find a new domain name and begin all over again. I advise you to take these lessons in "eMarketing Sabotage" for what they are, guidelines to help you operate your good e-business practice free and clear of the many pitfalls and mistakes of other marketers and improve on your own level of success in conjunction with search engines strategies. Soon, with a sound plan, a bit of smart work and a solid attention-to-detail approach, your Web pages may rank highest among today's top search engine results. Happy Marketing! About Tony Marino, Ph.D., Marketing Dr. Tony Marino is not only the CEO of America Web Works, he is also the Founder of the <a target="_new" href="http://www.AudioVideoStreams.com">http://www.AudioVideoStreams.com</a>, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: <a target="_new" href="http://www.ePublisherUniversity.com.">http://www.ePublisherUniversity.com.</a> He has also worked with the likes of Ted Nicholas, Gary Halbert, Armand Morin, Yanik Silver, Dale Calvert and Jay Abraham, Mark Victor Hansen just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime! <a target="_new" href="http://www.AmericaWebWorks.com">http://www.AmericaWebWorks.com</a> 866-824-9684

Use Search Engines For A Guaranteed Web Site Promotion

For your web site to succeed, you must use is search engines optimization. Web sites definitely need top rankings in major search engines such as Google, Yahoo!, AOL, and MSN. The higher the ranking, the more likely viewers will come and visit your web site. Your site should stay in one of the top positions in the search engines to draw the largest amount of customers. Guaranteed web site promotion needs you to use keywords strongly within the text of your web site. Keywords help not only viewers find your site but the web crawlers the search engines also. They scan your site's content and pick up on keywords. If you use the keyword or phrase several times within the body of an article, the web crawlers notice. The most your web site relates to the keyword to the search engine, the more likely it will rank high when that keyword is used in a search by a consumer. Another guaranteed web site promotion is the use of Meta tags within your web site. That's the heading at the very top of the page white letters on a blue background. Inside the HTML code, you place a Meta tag that describes your web site in a few words. Using the keywords again is a must. These Meta tags are also read by the web crawlers to determine the content of your web site. Search engine marketing programs can also provide a guaranteed web site promotion. Search engines such as Google and Overture sell advertising that allows your site to pop up at the front of keywords searches. You pay to have an ad come up with a hyperlink to your site. Most of these types of programs are on a per keyword click basis. You can limit the amount of money you spend on a daily or weekly basis. This type of promotion is especially good for web sites that haven't been online for a long time. ========================================== Wanna Learn the Secret of Creating Passive Income Online From a man who made $3,244,842.32 from the Internet in Only 27 months? => <a target="_new" href="http://www.the1andonly.biz">http://www.the1andonly.biz</a> Presented by: <A target="_new" HREF="http://www.perfect-home-based-business-opportunities.com">Perfect Home Based Business Opportunities</A>

Whats Link Popularity?

Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines. Obviously in this day and age it's just about impossible to get to the top of the search engines if you have a new website from a standing start. In fact large companies will now use the services of a professional Search Engine Optimisation (SEO) company to help them get to the top. And still have no guarantees that it will get there! It takes time, dedication and patience to achieve this and it certainly won't happen overnight. Sometimes you'll be doing things that just don't seem to show results but if you are doing work now that will bear fruit in the future then success is more of a reality. What you need to ask yourself is... What am I prepared to do to make my online presence successful for the long term? And how much am I willing to invest in time and money to achieve this outcome? See, quite often we want everything to happen for us immediately. In fact most of our societies now expect instant results or instant gratification. The reality on the other hand is very different. To build a strong, sturdy house that is designed to last a lifetime, more planning and work goes into laying down the foundations of the building than what is seen above ground. The foundations are what the house sits on but the work done and the financial cost are mostly unseen. Creating a long term business may require you to outlay more effort and investment in time and money to see the results down the track. That unfortunately is an unknown but persistence and taking regular positive action will ultimately lead to success. The moral of is to remind ourselves that Rome wasn't built in a day but great things can happen when you plan for the long term and lay down a great foundation. How much time and effort are you putting into your business to get it where you want it to be, and if its not enough time, you need to ask yourself why you aren't committing yourself wholly. Look at the big picture and take the essential steps to reach your goals today! Tamra Forde Marketing Director Freedom Business Opportunity <a target="_new" href="http://www.freedombusinessopportunity.com">http://www.freedombusinessopportunity.com</a>

3.5 Reasons You Need To Forget About Search Engines

Have you ever stopped to think how much time is taken up over the course of a year just by that niggling thought at the back of your mind; "Am I on the first page?" I bet it if you counted up all the times you did it you would be looking at hours, maybe even days! But are search engines really that important to the success of your website? No, they're not - here's why.. 1. They waste your time. Admit it - you spend hours just seeing where in the rankings you appear when you could be spending that time improving your business, adding more great content to your website or following up on those sales leads. 2. They owe you nothing. There is nothing more dangerous than your website's traffic and hence your business' revenue being dependent on one type of resource (i.e. search engine) or worse still one particular search engine. They can change the way they list and rank sites over night - they are not indebted to provide you with consistent traffic. Just look at the latest sweeping changes made by Google - businesses literally went under as a result of being solely dependent on one primary source of visitors. 3. They sap your soul. There can be nothing more disheartening than seeing your ranking in the search engines either fall from page 1 to page 99 or disappear completely. People can get caught up in a mesmerising dance with the search engines constantly changing their site to pander to the needs of the search engines. Remember this - high ranking in the search engines does not equal profit. What brings you profit is a good product or service, an excellent website with valuable content and a great conversion rate of visitor into customer. 99% of website owners think their problem is lack of visitors - it's not, it's lack of understanding of what it takes to convert the current visitors into customers. Only worry about your search engine ranking if you've got all other elements of your business and your website as close to perfection as they can be. 3.5 They're not the be all and end all. There are much better ways to attract visitors via the web than search engines. Website owners who really know their stuff and have invested 100s of hours marketing their website (or got experts like magnet4web to do it for them!) attract over 80% of their visitors via sources other than search engines - directories, links etc. If a search engine goes bust or changes the way it ranks you and you rely on it too heavily you can suffer in a big way. If the vast majority of your traffic comes from many, many links then you can still continue to thrive. Remember - traffic from search engines should be treated as an additional source of visitors to your website - not the only source. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: <a target="_new" href="http://www.websitemarketingbible.com/marketing/">http://www.websitemarketingbible.com/marketing/</a>

วันพฤหัสบดีที่ 30 ตุลาคม พ.ศ. 2551

Search Engine Optimization With Sitemaps

I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers. I decided to run a little experiment with sitemaps. I build two types of sitemap, one with just links to my article pages and the other with the same links but these links were also surrounded with relevant search engine optimized content. Sitemap without search engine optimized content <a target="_new" href="http://search.freefind.com/find.html?id=85113844&m=0&p=0" style="text-decoration: none"> http://search.freefind.com/find.html?id=85113844&m=0&p=0</a> Sitemap with search engine optimized content http://www.search-engine-optimization-review.com/seo-sitemap-11.html I created content rich sitemap with a neat bit of sitemap generating software that generates pages by using the title and description of your internal pages. <a target="_new" href="http://www.search-engine-optimization-review.com/sitemap.html" style="text-decoration: none"> http://www.search-engine-optimization-review.com/sitemap.html</a> I started an aggressive reciprocal link campaign and my index page shot up to a PR 5 within 60 days. <a target="_new" href="http://www.search-engine-optimization-review.com" style="text-decoration: none"> http://www.search-engine-optimization-review.com</a> Google page rank 5 Both types of sitemap pages gained a PR 4 but the funny thing was the pages that were linked from my content rich sitemap pages gained a PR3 but the sitemap pages with just text links to my internal pages were only a PR 1. Six months after creating these sitemap pages the article pages linked from the content rich sitemap pages had attained a PR 5 but the article pages linked from sitemap pages that had just text links with no content had attained at the very best a PR 2. I have come the conclusion that Google does like quality search engine optimized content rich pages and using these sitemap pages to funnel Google page rank to your important internal pages is a wise thing to do. My advice is to build your sitemap pages with content surrounding the links to all your internal pages so they are only two clicks away from your home page. Example Home page ? Good content sitemap page ? internal pages If you have a lot of sitemap pages (I had over 20 with 100 links per page) create links from your home page using text links. For example instead of creating a link like Sitemap and sitemap2, sitemap3 etc Use keyword links to your sitemap pages like Seo l Seo firm l Seo company l Seo New York l etc One last thing, use RSS to feed up to date relevant content to your pages to keep the search engine coming back to gobble up your web sites pages. Check out my spider page. <a target="_new" href="http://www.search-engine-optimization-review.com/cgi-bin/spider/spyderview.cgi" style="text-decoration: none"> http://www.search-engine-optimization-review.com/cgi-bin/spider/spyderview.cgi</a> This software tells you when and where the search engines have visited your site Keith Mallinson is author of the free, SEO Review internet marketing newsletter, offering subscribers up-to-date information on all aspects of <a target="_new" href="http://www.search-engine-optimization-review.com"> search engine optimization</a> and internet marketing. His search engine optimization website offers unique, no BS information, for free

The Budget Webmaster?s 6 Step Guide to Improving Existing Rankings in Google

The Budget Webmaster's 6 Step Guide to Improving Existing Rankings in Google You know the scenario. You get an occasional click from Google for a certain keyword. You go to find out why you aren't getting more clicks, and you find out that you're ranked in the 30's, 50's, or heaven forbid, the 300's. "Great", you think, "I finally get ranked for a good keyword and it's a worthless ranking". Not necessarily. If you got ranked for a keyword you wanted At All, the game's not over yet. If your site's content is geared towards that subject, you can get your ranking in search engines increased, at no cost. How? The first thing you want to do is find out how well you are ranked for this keyword. For Google in particular, this used to be a difficult chore. In the old days of 2003, you'd spend your valuable time doing a search on your desired keyword, then a sub-search for your site, and crawling through pages of listings to find out exactly where you stood. Now there is hope in the form of the following website. Direct your browser to: <a target="_new" href="http://www.googlerankings.com/index.php">http://www.googlerankings.com/index.php</a> You can use this site to find out what number you come up for in the Google listings, which can be very powerful information if used correctly. If you're ranked in the top 1000, you have a shot at raising your listing for that page by tweaking the page to be a little more relevant. So, secondly, you have to know how good a shot you have at getting a better listing. Go to: <a target="_new" href="http://www.searchguild.com/difficulty/">http://www.searchguild.com/difficulty/</a> I posted a tip about this a month ago, and it's also in the free optimization Guide I released the week of March 7th. It tells you how hard it is to rank well for certain keywords in Google. You'll need a free Google API key to use it. Now that you know your chances, the third piece of information you need to know is how much traffic you can expect. Digital Point has a free tool that gives an approximation of how many hits per day a good ranking gets. Access it here: <a target="_new" href="http://www.digitalpoint.com/tools/suggestion/">http://www.digitalpoint.com/tools/suggestion/</a> Okay, let's say everything checks out so far. You rank in the top 1000. The term you want won't be that hard to get, and will get you enough traffic per month to justify your efforts. Our fifth step is to take the term you chose and optimize your page. This site does periodic reports on the search engines, and their February report gives their analysis of what the best ranking pages in Google have in common. And as a free bonus, it will also tell you what Yahoo wants. Follow the following link for details-<a target="_new" href="http://www.gorank.com">http://www.gorank.com</a> Now that you know what to shoot for, you need to know how the page you want will measure up- you need to calculate your keyword density. You can also do the sixth step at gorank.com - it has a free tool that will calculate it for you. Prepare your page with that in mind, re-upload, and you're almost done. Great, you're all set. Now you should submit your site to Google, right? Wrong. Absolutely not. If you can help it, you should never, ever submit any page of your site to Google. Let it find you. HOW it finds you can affect your page rank. I don't mean that there is a standard penalty for submitting. There's been speculation on that for a while but I have yet to prove it matters. What I DO know from personal experience and testing on my member's sites, is that getting the Googlebot search engine spider to happen upon your site shaves up to 6 weeks off the standard time it takes for indexing. You can show up in Google in as little as 4 days. Which site links to you can also affect your Google Page Rank. While this is not as important as it once was, it still carries significant weight? my site didn't start getting spidered on a daily basis until my Page Rank increased to 5. So even if the spider comes to your site on a Monthly basis, you're better off waiting for the spider to come back by. That's the seventh step, let your page be re-discovered with it's great new changes. And yes, there's an even faster, better way to get Google.com's search engine spider to re-index that page, but that's another article, isn't it? For more free traffic tips, subscribe to her newsletter at <a href="mailto:ftdsecrets-subscribe@topica.com">ftdsecrets-subscribe@topica.com</a> or visit her feed enabled blog: <a target="_new" href="http://www.freetrafficdirectory.com/blog">http://www.freetrafficdirectory.com/blog</a>

What Constitutes a Complete and Effective SEO Campaign?

Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important. First of all, your web site needs human attention. A real person should thoroughly analyze your site before any work is done. Get them on the phone and ask them questions. There should be a clear process that the Search Engine Optimization company uses and tailors to each client. The SEO company should also have a clear idea of what your goals are for your web site. The first step in any work that is done should be keyword research. Like any kind of advertising, you need to know where your target market goes and how they find businesses like yours. The keywords chosen should apply to the theme of the web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city and can not service computers outside your area, then targeting a term such as "computer repair" is overkill. The cost for obtaining high rankings for a term such as that will be far greater than what you will make from the exposure, as much of your web site traffic will not be targeted enough. Once keywords have been chosen for the web site, the content should be updated to reflect them. This may include subtle changes to the meta tags, page titles and text headings; or it could involve adding additional sections to the site, rewriting content and reorganizing the web site's structure. It all depends on the specific requirements of the site and market. Once the on-page content optimization is complete, link popularity development needs to be done. A link development campaign should be done to acquire quality incoming links to the web site. This phase of search engine optimization should take place as soon as possible and can be continued as needed. Reciprocal linking is fine as long as some caution is used. There are many sketchy services out there that use huge networks of gambling and pharmacy sites with no unique content. Always make sure that each incoming link can be interpreted by the search engines as a 'vote' by that site for yours. It is worthless and possibly dangerous if the site links out to link farms and Free-For-All sites (FFA's). Writing articles with a link to your web site, getting people to post on forums and message boards, and advertising or getting links to drive targeted traffic to your site are great methods to use in improving your link popularity. For the most part, you get what you pay for with Search Engine Optimization. A quick fix will rarely works, and if it seems too good to be true it probably is. Talk to the search engine optimization company about your concerns and make sure they understand your goals. Read their site and make sure they seem legitimate. Ask for results they've obtained for previous clients. Methods that not effective and have a chance to get a site banned include hiding text or links, participating in link farms, keyword stuffing, repeat search engine submissions, and copying web sites to multiple domains. Proper SEO does not involve tricks. Web sites that have well written and well focused content, have been advertised in one way or another (including link popularity development), and overall are a good informational resource will get traffic from the search engines. Search engines are constantly updating ways to weed out the spamming and illegal SEO methods, so think long term with any search engine optimization campaign. John Metzler is the co-creator of Abalone Designs, Inc. <a target="_new" href="http://www.abalone.ca">http://www.abalone.ca</a>, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

วันพุธที่ 29 ตุลาคม พ.ศ. 2551

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind." Many of us pay attention to the keywords and phrases being used by our visitors when they arrive via a search engine. It makes sense not only because it gets you higher rankings, but also because the use of the right search terms signals to your reader that your page is relevant to them. In other words, your heading and intros are directly relevant to their search. But all too often, once those key phrases are in place, we think the job is done. Not so. There are other key points on your homepage where getting the phrase right can make a big difference. Here's what I mean. Let's say you are working on two pages; the homepage and a second level page. Working with your site logs and a tool like WordTracker, you optimize the homepage with the best keywords and phrases you can find. And that's great. You now have text that is relevant to your visitor's search. But here's something else you can do... Use the same process to identify the best words for the links from your homepage to the second level page. Simply go through the same process with that second page. Use your logs and a keyword tool to find the most relevant terms for that page. And then use one of those terms in the link from your homepage. Do you get the idea? The core of this process is to recognize that your visitor hasn't completed their 'search' when they arrive at your homepage. The search is just the beginning. Part of your task is to understand how best to write the links that take people deeper into your site. And one way of maximizing that clickthrough is to use terms that are directly relevant to the visitor's continuing search. SEO helps us focus on writing in ways that are directly relevant to the task our visitors have in mind. My point is, don't consider the job completed when you have optimized the homepage or any particular landing page. Use the same approach, the same way of writing, to help that visitor all the way through to the moment when they complete their task, whatever that may be. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his <a target="_new" href="http://www.excessvoice.com/archive.htm">Excess Voice</a> site. You'll find more articles and resources on how to make money as a freelance writer at his <a target="_new" href="http://www.freelancewritingsuccess.com/">Freelance Writing Success</a> site.

Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings

Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago. "Yes," he said, "but why are you changing the subject?" "I'm not changing the subject. Inclusion in Yahoo Directory is the most likely reason for the jump in both your search position and your PageRank. Remember when you doubted the value of inclusion in the Yahoo Directory and I pushed for submission anyway? Now you know why I insisted." That seemingly expensive Yahoo Directory listing has one little known benefit to your website. It is the most important and valuable text link you could ever purchase. That one link from one source will do your ranking more good than any other single link (except possibly the Open Directory). Many webmasters look at potential traffic referred from the Yahoo Directory as the determining factor for submissions, when that is not the best reason for inclusion - It's the link value that matters above all else in this case. I've had several SEO clients see a leap in ranking for targeted search terms a week or so after that Yahoo Directory link goes live for them. Many clients have argued with me about the value of that Yahoo Directory text link. But at $299, the yearly fee is cheaper than many of those commercial text link ads sites and does far more for your ranking in search engines OTHER than Yahoo. Why? It's purely the value of that link. Search engines know that only sites of a certain quality level will submit and get accepted into Yahoo Directory. They know that serious businesses will pay that yearly fee, while marginal or hobby sites will not pay that $299 every year. Surely there is some level of value assigned in search algorithms to inclusion in the Yahoo Directory. It's a little known technique for gains in ranking which is based purely on empirical observation over time. But the result of inclusion in the Yahoo Directory is the same for every client, every time - their PageRank ratchets up and targeted search terms suddenly take a big jump just a week or two after inclusion. The same is true of inclusion in the free Open Directory Project at http://DMOZ.org . I've seen client sites jump from positions on page three at MSN search to top 5 positions on page one of the MSN SERP's following inclusion in the Yahoo Directory. Now we are submitting this same client to the Open Directory for the 5th time in as many months hoping for elusive editors to add the site, leading to another jump in search position and PageRank if and when they get around to adding the site to the DMOZ database. You do know that Google uses that Open Directory listing in their own directory, don't you? It's worth submitting and resubmitting until they finally include your site. It really is worth the trouble to keep trying, no matter how long they ignore your submissions. One caveat always applies to Directory submissions! They must be done with great care applied to keyword phrases used in the site description. That single line of text you submit in the "Site Description" text box on the submission page will strongly affect your keyword phrase ranking in OTHER search engines for a very long time. Take care in crafting a keyword rich and effective description for your site. I always request that clients either have me submit for them or use text I've written for them in that description. If you do it badly, it will be re-written by an editor who cares more for categorization than keyword rankings. Be Careful! Before you run off begging for reciprocal links from slick webmasters or purchasing text links of dubious value from text link outfits, submit to Yahoo Directory and pay the $299 (or $24.92 monthly) for the most undervalued text link available. Then swallow your pride and re-submit to the Open Directory until they finally include your site. Rock your rank with dynamite text links! Yahoo Directory and the Open Directory Project. Copyright ? August 23, 2005 Mike Banks Valentine operates <a target="_new" href="http://Publish101.com">http://Publish101.com</a> Free Web Content Distribution for Article Marketers and Provides content aggregation, press release optimization and custom web content for Search Engine Positioning <a target="_new" href="http://www.seoptimism.com/SEO_Contact.htm">http://www.seoptimism.com/SEO_Contact.htm</a> RSS: <a target="_new" href="http://RealitySEO.com/atom.xml">http://RealitySEO.com/atom.xml</a>

Googles New SEO Rules

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update. Over-optimization may have played the biggest part in the dropping of seo- guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It's a few months later and we see many of the 'sandboxed' web sites finally appearing well for their targeted keywords. With 44 occurrences of 'SEO' on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don't listen and this is what happens when search engines finally make their move. One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our client's sites recently, we've noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site's overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources. Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won't ever be able to ignore informative, well written content along with good quality votes from other web sites. John Metzler is the co-creator of Abalone Designs, Inc. <a target="_new" href="http://www.abalone.ca">http://www.abalone.ca</a>, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

Three Search Engine Ranking Gold Tips

Getting a high ranking in the search engines is something with many variables. It can rely on what industry you're in, the products or services you supply, and the competition you have. There is however a few basic things you can do to help this process. 1. Choose The Right Domain Name! A good example of this is my domain name. At first glance it seems long and drawn out but I chose it to include the keywords I wanted in it. Its getting harder to find available domain names with good keywords. If you want to look for good available domain names you can go to www.deleteddomains.com 2. Selecting a Keyword or Phrase! There are so many keywords or phrases you could use for your website so its important to find one you believe will help your cause and focus on it. Use this chosen keyword in all of your web text copy, your description and your meta tags in the script. This techy stuff can be done by your web designer. 3. Website Title and Description! This is where you submit your info to the search engines and they can put your website into the appropriate category. This is important as it helps to make sure your site is recognized for the right area by both the potential customers and the search engines. If you're not sure what keywords are right for you then go to www.goodkeywords.com and download a fr~e keyword tool to help you identify and find a good one. This is the basics but often success comes from many small gems that help you overall. Getting to the top of the search engines is always an ongoing battle but don't forget you can fast track it by using pay per click advertising and get as high as your budget will allow. Have Fun & Take Care Scott Wilsn - Business Opportunity Creator and Coach Start you journey with a free ebook at <a target="_new" href="http://www.thegoldsinhere.com">http://www.thegoldsinhere.com</a> and <a target="_new" href="http://www.internetsalesmentors.com">http://www.internetsalesmentors.com</a>

An SEO Checklist

Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is: 1. Use a keyword research tool to find profitable phrases (i.e. those that are actually being searched for). 2. Build each page optimized for a single keyword phrase. Also sprinkle in some secondary keywords relevant to the main keyword. 3. Link your web site together so that all pages are only a couple of clicks away from the homepage. 4. Use text links instead of fancy graphics or buttons to link to your pages. 5. When you add a link to a page where the main keyword phrase for that page is "blue widgets", make sure the links to that page include the phrase "blue widgets". 6. Build a sitemap. 7. Add articles / Content to your web site and add links from these articles to your important pages. 8. Get quality link partners. Once you have completed these 8 steps, repeat steps 7 & 8 over and over again. I would say that 80% of your time on a new site should be steps 7 and 8. Add content & find link partners. A great way of getting links into your site is writing and publishing articles on article submission sites. When webmasters take up your article and publish it on their site, you get an incoming link to yours. As your site climbs in the search engine rankings, you can decide when you are happy with your rankings and reduce the amount of time spent on 7 & 8. ********************************************************* Andy Williams is author of the free, ezSEO internet marketing newsletter, offering subscribers up-to-date information on all aspects of internet marketing. His <a target="_new" href="http://ez-search-engine-optimization.com">search engine optimization</a> website offers unique, no BS information, for free. *********************************************************

วันอังคารที่ 28 ตุลาคม พ.ศ. 2551

Google Adsense Optimization Tips

There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there... optimization tips https://www.google.com/support/adsense/bin/static.py?page=tips.html webmaster guidelines http://www.google.com/intl/en/webmasters/guidelines.html I strongly advise everyone to study the full content yourself. But I will point out some of my findings. optimization tips 1. ads that performs best: 336x280 large rectangle , 300x250 inline rectangle, and the 160x600 wide skyscraper. 2. ads should position around the main content. 3. Ads that blend in and inline with the contents will catch most users' focus. webmaster guidelines 1. "Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site." 2. Make use of the robots.txt file on your web server. Add an empty file if there isn't. 3. Don't use "&id=" as a parameter in the URLs, they will be excluded from the index. submission advice 1. Have other relevant sites link to yours. 2. Submit it to Google at http://www.google.com/addurl.html. 3. Submit a sitemap as part of our Google Sitemaps (Beta) project. Google Sitemaps uses your sitemap to learn about the structure of your site and to increase our coverage of your webpages. 4. Make sure all the sites that should know about your pages are aware your site is online. 5. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites. Tips to make money online <a target="_new" href="http://make-money-online.softbath.net">http://make-money-online.softbath.net</a> My Homepage <a target="_new" href="http://www.softbath.net">http://www.softbath.net</a> My Blog <a target="_new" href="http://myblog.softbath.net">http://myblog.softbath.net</a>

A Classified Way To Drive Business To Your Web Site

There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from the Nielsen/Net Ratings service, is the number of active Web surfers. 250 million in the whole world? The figure is more than the populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That's a lot of them! With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in the middle of the desert. You could have the greatest products and most attractive Web design around, but they're worthless if no one visits them. There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad. More on that later. First, all Web builders and site owners should know the basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract the right Web surfers. You want what experts call "targeted visitors," or people who are actually interested in what you're selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules: Step 1: Optimize your Web pages. Webmasters in the know take the time to set their meta tags. These tags, or codes, are hidden keywords in the Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be "designer handbags," "sporting equipment," or whatever else you happen to be selling. These keywords tell the search engine to direct all handbag or sports shoppers to your site. Step 2: List your site with every search engine out there. For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses. Step 3. Spice up your site with interactive features. With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about the site. Word of mouth is one of the best, and cheapest, forms of advertising on the planet. Step 4. Exchange banner ads with friends and with other companies that you do business with. Banner ads are those eye-catching designs at the top and bottom of Web pages. They're like the billboards of the Internet superhighway. But with these online billboards, a simple click transports the Web surfer directly to your Web site. Step 5. Exchange Web links with friends and business associates. This, Webmasters and site owners, could be the most important way to drive Web traffic to your site. All of the major search engines rank sites by measuring how many links come to and leave from your Web site. So links are a way to measure how worthwhile and how legitimate your site is. The better this measurement, the better chance your site will have to show up well in Web surfers' searches. In other words, these links could be the difference between your site being listed on page 20 of a Google search results, or on page 1. Building better Web links and search engine results-that's where classified sites come into play. Some of the most savvy classified sites on the market now offer Web links in their ads. These links lead right to your business' home page. Not only are these links convenient one-click ways for more customers to reach your site. They also boost your search engine rankings. Of course, for business owners, classified sites have so many other benefits, too. ? Unparalleled exposure. Classified sites are like online malls. Not only will you get exposure from shoppers coming specifically to find your goods. You get "spill over" attention from shoppers who came for another item but then start browsing through all of the other ads in the classified "mall." ? A new arsenal of Web sites. Having online classified ads is like setting up multiple new Web sites across the Internet. Unlike your own original site, these classified ads come with low-cost IT support, security, and advertising. ? Incredible growth opportunities. Businesses and individuals selling on online classified sites pull in more than $1.95 billion a year, according to the statistics firm Kelsey Group. That figure does not even include money from eBay. ? Money for nothing. As valuable as classified sites are, many of the best ones charge very little or absolutely nothing to set up your ads. Add up all of these numbers-250 million active Web surfers in the world, $1.95 billion in classified sales, and $0 cost-and your Web business is sure to come out in the positive. Donald Lee is the public relations manager for Buysellcommunity.com. Buysellcommunity provides free classified listing services for individuals and businesses to market their products and services online. For global and localized classifieds, please visit <a target="_new" href="http://www.buysellcommunity.com">http://www.buysellcommunity.com</a> Free Buy & Sell Classifieds

Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website. While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing: 1. Content Writing/Keywords We've found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website. In practical terms, if you're writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines. Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears throughout your website that you expect to have the greatest appeal to the visitors you want to attract. We suggest that you consult with other colleagues as your create your list. 2. META Tags Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content. Many search engines use this information when building their indices. Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website. You can use Overture Term Suggestion Tool <a href="http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml" target="_new">http://www.content.overture.com/d/USm/adcenter/tools/index.jhtml</a> to find the highest rated keywords. We also offer a simple free Online Tool <a href="http://www.promotionworld.com/tools/meta.html" target="_new">http://www.promotionworld.com/tools/meta.html</a> to create your own meta tags. Once you've created your meta tags, you can use this Meta Tag Analyzer <a href="http://submitexpress.com/analyzer/to" target="_new">http://submitexpress.com/analyzer/to</a> see how search engine robots analyze your web site. This data will help you to determine if your web content or meta tags need any changes. Please keep in mind that search engines avoid sites with multiple unrelated meta tags. 3. URL Submission Once your website is complete, its time to submit your site to the search engines. We strongly recommend using Promotion World's free search engine submission tool. It's a terrific service that allows you to submit 10 URLs at a time and to receive accurate and descriptive results on the submissions. As you review the results, it's likely that you will find some failed submissions. For the failed submissions, Promotion World provides information on how to submit your site manually. 4. Site Ranking Search engine optimization doesn't end with submitting your website to search engines. You still need to determine the popularity of your site and make any necessary changes. In order to check how your site is ranked, go to Alexa.com. If your site ranking is between 1 and 100,000, it has a solid ranking. If you are ranked over 100,000 or you're just not happy with your site ranking, a popular way to increase your ranking is to trade links to your site with other sites. This typically works because external links are the main criteria for Google's ranking and Google is being used by such powerhouses as Yahoo, AOL, Infoseek, etc. 5. Website Promotion Your search engine optimization endeavors should always be reinforced by other forms of promotion and marketing. One way to do this is to use a newsletter to deliver useful and informative content that will drive visitors to your website. Other methods of promotion include online advertising, print advertising, a special promotion (i.e. chance to win a digital camera), surveys, and word-of-mouth promotion through friends and family. Website promotion is a crucial part of eBusiness. Success in sales is a numbers game and without serious web traffic you will not have the numbers you need to prosper. About The Author Milena Sotirova is the Editor of DevStart <a href="http://www.devstart.com/" target="_new">http://www.devstart.com/</a>. To find more articles, tips and tutorials that will help you to find the best hosting and to promote your site, visit HostReview.com <a href="http://www.hostreview.com/" target="_new">http://www.hostreview.com/</a> and PromotionWorld.com <a href="http://www.promotionworld.com/" target="_new">http://www.promotionworld.com/</a>. Discover the secrets for your guaranteed traffic increase. Send to the author your feedback at <a href="mailto:msotirova@devstart.com">msotirova@devstart.com</a>. <a href="mailto:editor@devstart.com">editor@devstart.com</a>

วันจันทร์ที่ 27 ตุลาคม พ.ศ. 2551

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website? Start With The Obvious You really need to know your industry. Study your prospective visitors--who your target audience is. If your prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also want to attract prospective visitors who may not be immersed in the terminology used in your business, you must compensate by optimizing with a wider array of targeted keywords. How Do I Find All Those Keywords? Start researching. Yes, it's going to take a little work on your part to take a close look at what keywords you may be missing out on. Keep account of prospective website visitors who may use other terms to find your website. Track the keywords used by visitors through your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your website. Using your server logs or log statistics program for keyword information is a good way to get a better picture of how visitors are finding your website. Use Overture's keyword tool (<a href="http://inventory.overture.com/d/searchinventory/suggestion/" target="_new">http://inventory.overture.com/d/searchinventory/suggestion/</a>) or Wordtracker (<a href="http://www.wordtracker.com" target="_new">http://www.wordtracker.com</a>) and note the words used on your competitors' websites. Using these, or similar tools, type in your buzzwords and see what variations come up. Competitor websites may use a slightly different language than you when writing copy for their pages. Visit their websites and learn all you can about how many ways your business can get its message across. Read online articles; visit business newsgroups and forums. Find research information through industry websites and companies that specialize in producing reports about your industry. Help Search Engine Robots Do Their Job Search engine robots are just automated programs. Their concept and execution is relatively simple: search engine robots "read" the text on your pages by going through the source code of your web pages. If the majority of the words in your source code text are buzzwords, this is the information that will be taken back to the search engine database. It's Obvious (the "DUH" factor) Ok, so it's obvious to you what your industry buzzwords are. But don't discount the simpler versions of those catchy words. Focus also on some lesser used terms and make a list of additional keywords you might be able to add. Clear, precise copy that catches the visitor's attention and tells your story is generally more effective in the long run. Compromise - Mix SEO Keywords and Buzzwords You don't want to change the copy on your webpages? This is often a problem with business websites. Once you have your keyword list of other-than-obvious words, work at fitting them into the page text carefully. You want them to make sense with the context of the web page. Use these new keywords as many times as "makes sense" so they do not sound spammy. Read your copy out loud or have a colleague read your copy to get a sense of how it might sound to a website visitor. The Bottom Line It should be easy enough to see how those extra keywords are producing for you. Keep track of your log reports and see if those new terms start showing up in your reports. Test a variety of keywords, then test again to see if visitors are staying on your website, moving through your individual web pages, or clicking away. Create specific pages using those keywords as a test scenario. The information you need should be available to you in your log statistics reports for visited web pages. Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work. Copyright ? 2003 Search Innovation Marketing. <a href="http://www.searchinnovation.com" target="_new">http://www.searchinnovation.com</a> - All Rights Reserved. Permission to reprint this article is granted as long as all text above this line is included in its entirety. We would also appreciate your notifying us when you reprint it: please send a note to <a href="mailto:reprint@searchinnovation.com">reprint@searchinnovation.com</a>. About The Author Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (<a href="http://www.searchinnovation.com" target="_new">http://www.searchinnovation.com</a>), a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

Search Engine Optimization With Sitemaps

Niche Marketing - Why Keyword Research Come First

A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines. When people new to the internet discover what I do and see the huge lists of keyword phrases and search data I uncover and compile, they often ask me what the heck it is used for. My clients and customers on the other hand, tend not to ask questions at all. They just pay me, take their lists and happily disappear into the shadows. Do they know something you do not? It really all boils down to this - you do not have a good chance of creating and launching a successful niche website if you are lacking the keyword data about your niche market. If you do not know what related keywords and keyword phrases potential visitors are actively searching on and if you do not know how often they are searching for these terms, you will never know exactly what it is they want, how badly they want it or how you can get that information in front of them. Good keyword data lists for any given niche market are hard to research and expensive to come by, but are invaluable to those who put them to use. Good niche keyword lists serve many functions including: They allow you to see the actual thoughts and desires going through the minds of those in your target market as they search online. At the very least, these list will give you hundreds of ideas for different websites, info-products, ebooks and more that you can create and profit from, knowing ahead of time that there is a demand. They are used to launch pay-per-click campaigns to drive targeted traffic to your site. Savvy web marketers know that bidding on large numbers of targeted keywords with low bids has distinct advantages over bidding on just a few expensive top-trafficked phrases. They are used for creating content for niche websites. For example, the keyword phrases are useful for generating article titles and topics you already know are in demand. And of course, they can help with SEO. For those with a little more experience in search engine optimization, knowing exactly what phrases people are searching for in any niche gives them an incredible edge and much higher chance of achieving high search engine listings that lead to traffic. If you are just throwing up websites without incorporating professional niche keyword research into your site planning, content development and search engine optimization, you are truly taking a shot in the dark. And if you are not able to afford the expensive software and time it takes to learn how to use it to do the research yourself, there are always others who offer their research for your use. James B. Allen is a <a target="_new" href="http://www.NicheGuild.com">niche marketing</a> consultant who provides private research for a small, exclusive client list of internet marketers, website designers and SEO professionals. Download a free sample of his market research at: <a target="_new" href="http://www.NicheGuild.com">http://www.NicheGuild.com</a>

Google ? A Bit of History

The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard. The Beginning Larry Page and Sergey Brin co-founded Google in January of 1996, then known as BackRub. The boys were in the early twenties and classic computer geeks. Sergey was born in Moscow, alum of the University of Michigan and visiting Stanford. Larry was assigned to be his guide. During this visit, they obviously hit it off or today nobody would give a hoot about linking strategies. Although two men and the name "BackRub" may raise some questions, the name actually referred to a method for producing search engine rankings. Specifically, the BackRub search engine was designed to analyze the "back links" to a site. Although BackRub developed a following with those in the know, nothing much happened for a few years. 1998 As with most new businesses, the boys needed some serious cash. The brass at Yahoo was interested, but initially passed. Sun Microsystems, of all companies, provided an answer. Andy Bechtolsheim was one of the founders of Sun and, thus, had the necessary deep pockets. $100,000 later, the new search engine company was on the way to stardom. A New Name As legend has it, BackRub became Google for a rather humorous reason. Apparently, Bechtolsheim accidentally made the $100k check out to "Google, Inc." You can make your own guess as to which one of the boys said, "Hey, I have an idea for a new name." In September of 1998, Google opened a small office in Menlo Park, California. The rest, as they say, is history. Today, Google is based in Mountain View, California. Google prefers email communication, but you can get a live voice by calling (650) 623-4000. If you really want to talk to them, refuse a charge from the company on the credit card you use for Adwords. They will contact you pretty quickly! The company went public in 2004 [Symbol: GOOG] and has a stock value of around $250 per share. Larry and Sergey are sickeningly wealthy. One can assume that Andy Bechtolsheim is also doing all right. The Future In the last year or so, Google has certainly received its fair share of criticism. PageRank is almost useless in relation to ranking in search results. At the time of this writing, PageRank hasn't worked for three days, which means a change, shuffle, dance or whatever you want to call it is coming. On the competition front, things are a bit murky. It seems a week doesn't go by without a patent lawsuit being filed against the company. MSN and Yahoo have started to raise the level of competition and more will be coming. Google's reliance on AOL as a traffic source is also a bit troubling given the continual loss of market share by the company that nearly brought Time Warner down. Gmail is dogged by patent issues, not to mention questions about violations of the privacy of users. All and all, things are not as rosy compared to a few years ago, but they can hardly be called bad. Your guess is as good as mine when it comes to predicting if Google will become just another search engine. Personally, I think it will, but not because of any of the above. Instead, the evolution of the Internet suggests there will be a next "big thing." Who knows, maybe Google will get a Grub [Grub.org] in its Nutch [Nutch.org]. Halstatt Pires is with <a target="_new" href="http://www.marketingtitan.com">http://www.marketingtitan.com</a> - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.

The Two Most Important Things You Must Do For Google Top Ranking

Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links. These are the two most important elements in search engine optimization today. Content and quality links are the most difficult aspects of present day SEO. I guess that is why the major search engines have adopted these two elements of SEO as a must for top ranking. They are right of course. Content is what the search engines crave and quality one way inbound links is what makes a site an authority site for a particular keyword. CONTENT: Providing quality content at your website is not an easy task. It involves research, coming up with good ideas always, visiting forums and discussion groups to know what the latest trend is and so on. There are so many ways to come up with great ideas to write on. Some of these are; 1. Visit discussion forums and learn what problems people are seeking solutions for. 2. Browse other relevant sites and see what other webmasters are doing. This could give you creative sparks. 3. Subscribe to quality newsletter that give the latest trends, tools and resources in your line of business. How to create content for the search engines.. The easiest way to creating content for your site is through publishing other people's Articles. You can setup your site to receive and automatically publish articles after reviewing them. The trick here is to go for very good, useful and quality articles. Once your site becomes known for quality articles, visitors will keep coming back for more. However, the downside is that a visitor reading a good article would want to click to the author's site. Another disadvantage is that most times articles are not written for good search engine optimization. Important SEO techniques like keyword Density, keywords in headings etc may not be taken into consideration by the author. Another way to easily create content is to hire a ghost writer. You pay a certain amount to have somebody write articles for you. You can find good writers at elance.com Using a blog to create content. One way to continuously provide content for your site is by using a blog. In your blog you can link to the rest of your site. The blog could be part of your site. For example, http://www.ebizstartups.com/my-business-tips.html. That is the URL of my blog. I have links to the main site from my blog this ensures that the search engines visit my blog and the main site quite often because the blog is updated often with content and if you have a new product you want to introduce at your site, start from your blog and link to the product page. Updating your blog frequently with new content ensures the search engines visit often. Once the frequent updating trend is set you will find that the search engine spiders will visit even when you stopped updating for a while. ONE WAY INBOUND LINKS. How do you get these one way inbound links? This is the million dollar question. For an in depth strategy for acquiring these type of link go my site at http://www.ebizstartups.com and download a free PDF version of the report. If you can generate these type of link you are on your way to the top of the major search engines. But wait a minute. Is it just to generate links to your site? If it is just that, it's easy. Write articles and submit to article submission sites. At the bottom of your article or your resource box you are allowed to put in a link to your site using the URL of your site. But what good will that do you? It will bring you traffic okay. But that is as long as you keep writing those articles. Once you stop the traffic stops. However, the links you acquire through articles using your site's URL may only increase your site's link popularity but not link reputation. While link popularity is the amount of links that point to your site link reputation is the amount of links that point to your site with your keywords in the anchor text. Search engines use this anchor text link carrying keyword to judge your link reputation and determine whether your site is an authority site for that keyword. Understand all that? No? okay let's look at it in another way. If all the links pointing to your site have the text a s the URL of your site. Unless somebody searches using the exact URL of you site your site will never be found. And people do not conduct searches using URL like www.ebizstartups.com but if the other site pointing their links to your site with the link text having for example "link popularity" then you are on your way to the top for that keyword. The author, Salihu Ibrahim, has several good articles to his credit. Examples are, "Google adwords made easy" and "How to acquire one way inbound links". These and other articles could be found at his site at http://www.ebistartups.com. He is also the owner of <a target="_new" href="http://www.autoresponders4all.com">http://www.autoresponders4all.com</a> which provides completely free autoresponders for webmnasters.

Link Popularity: Why Its The Best Investment You Can Do For Your Business

More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business. Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be devastating to your long term search goals. Your exchange link partner should be reputable in the industry, and should provide links back to you on pages that have a high page rank. The end goal is to have the greatest number of websites pointing to you saying on the link itself, "Your Company ? Offering (insert your key phrases here)". For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site. If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you. If you want to do it yourself, all you need is the right content, the right email letter, and a keen eye for finding sites that well link to your site. The key is to develop content people want to link to and then get out there and make the contacts by visiting people's sites, sending out personalized emails to webmasters of sites you have visited, and networking in discussion groups. You can also make posts in forums related to your industry to increase your link popularity. Just do a search on any search engine with your industry + forums or discussions and you should be able to find a few discussion boards where you can make posts. Make sure that you find a way to participate on the discussion as opposed to just posting an ad that's not related to what people are talking about. Another way that you can greatly increase the link popularity of your website is by publishing articles. There are literally thousands of ezine and newsletter publishers that would love to publish your article on their ezine. Again, if you search for ezines related to your industry you should find plenty of places where you can submit an article and see it bring lots of targeted traffic. Make sure you place your resource box at the bottom of the article and require publishers to keep it there. That's it for now. For more info on how you could Get a High Ranking on Google in 3 Days, Visit www.WebProfitSecrets.com/FastonGoogle Marcio Dias is an established Web Marketing Specialist who has taken dozens of sites from obscurity to millions of visitors per year in as little as a few months. Visit his main site at: <a target="_new" href="http://www.webprofitsecrets.com?s=ea">http://www.webprofitsecrets.com?s=ea</a>

Search Engine Algorithm Quandaries

Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines. Making Changes Before Analysis Making rash decisions when you are hearing one thing then another from forum postings and articles is not the best choice to make. Much of the talk about fluctuations in the search engine rankings is just that--talk. Cold hard facts come from established tests of what is going on and why. Don't jump ship before examining what is going on with your website first. Panic will lead you nowhere. Let's talk about basic search engine fundamentals you need to know. Search Engine Rankings Fluctuate First, you need to know that search engine rankings fluctuate; that is just the way it is. Google is a prime example of ranking changes happening throughout the day. The best way to find out how you are faring is to study the traffic coming to your site over time. Nope, not just a day or two, try a week or two at least to see if your rankings return. A search engine update may last a week before finishing and the rankings settle. Most importantly, are you receiving traffic at your website? Are you still making sales? Okay then, something is working. Don't jump on the "change everything" bandwagon. Pay attention to what is true in regard to your website. No One Knows Algorithms Like The Search Engines The truth is much of the talk about organic (natural) search engine marketing information is speculative. The people who know exactly what the search engine is doing are the engineers who created it, and they are not going to give away their secrets. This means that understanding what happens when updates occur may be difficult to pin down. Keeping tabs with leaders in the industry through articles, forum postings and blogs may give you a general idea of what is happening. Take that information and then apply it to what is actually happening with your website traffic and sales. You Need A Log Statistics Program If you do not take anything else away with you from this article be sure you heed this advice: you need a log statistics program in place. With a good log statistics program you will be able to see various reports showing the number of unique visits taking place on your website, what keyword phrases visitors use to find your pages, what pages are being visited, which search engines are being used to find your website, and much more. Knowing what the "normal" website traffic of your website is will give you a good idea of what may be actually changing over time when updates do occur. Resubmitting Doesn't Help Don't resubmit your web pages in the crush of an update. Search engines have crawlers, known as search engine robots or spiders, that are able to pick up a web page through links in order to add it to the search engine databases. For this reason you do not need to submit your pages to search engines anymore. Even if you mysteriously go from "top ten" to number 500 in the rankings, the fact that you are still listed means that you are still in the search engine's database, and you do not need to resubmit. Watch search engine robot activity in your server logs and you will be able to see when your web pages are being revisited by the robots. Google PageRank Should Not Rule Your Life So many people fixate on Google's PageRank. I suggest you should be more concerned about the traffic coming to your website, sales, the amount of content on your site and the number of on topic or directory backlinks you have acquired. PageRank is part of a much bigger equation of over 100 ways in which Google evaluates your website. Don't forget about the traffic that comes from the other search engines as well. Google may not always be the leader in search engines, keep current with the other major search engine players in the industry. Common Sense Makes Sense Use common sense. If you are a small business you can ill afford to make changes that may adversely affect your bottom line. Observation and patience will gain you more than quick fixes. In my experience, the true test of an update is watching the search engine results settle over at least a week or two worth of time. Let the dust settle, analyze the situation, and see what happens from there. Moderation may be helpful, whether in gaining backlinks, making website changes or your reactions to changes. Don't panic. If it isn't broken...don't fix it. Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a <a target="_new" href="http://www.searchinnovation.com">Search Engine Optimization</a> company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company. Copyright ? 2002-2005 Search Innovation Marketing. <a target="_new" href="http://www.searchinnovation.com">http://www.searchinnovation.com</a> All Rights Reserved. Copyright Permission Information: Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio and reprint information. Please include a hyperlink to <a target="_new" href="http://www.searchinnovation.com">http://www.searchinnovation.com</a> when using this article in newsletters or online.

Adding City Names At The End Of Your Keywords Can Bring You More Profits

In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. With Google Adsense the same keyword with only a city inserted at the end can attract substantially higher paying adsense ads to your site. That really surprised me and I went further and researched the kind of traffic the same keywords get for different well know American cities. Again I was in for a shock. Some cities have very high traffic for a certain keyword when you compare them to others for the same keyword. What all this means is that you can target certain high traffic niches by simply adding the names of cities to the end of your keywords. On your site you can go further and do a little research about a certain keyword subject in the city or cities that you are targeting and have a page for that city. The effect is that your site will end up being ranked very high in certain cities. This should automatically drive more traffic to your site. In fact you will be able to reach traffic that you would not have otherwise been able to reach. The really amazing and attractive thing about this strategy is the fact that you only need to make very minor adjustments in your existing content, maybe even only create city pages with exactly the same content adjusted. What's more, with some subjects you only need to plant the name of the city in the article a few times and you will have started targeting popular searches that include the names of popular cities. It really is amazing that such a simple thing as inserting the name of famous American cities can make such a huge difference in the traffic and earnings of a website or blog. Lois S. is a Technical Executive Writer for <a href="http://www.websitesource.com" target="_new">http://www.websitesource.com</a> and <a href="http://www.lowpricedomains.com" target="_new">http://www.lowpricedomains.com</a> with experience in the <a href="http://www.websitesource.com" target="_new">website hosting</a> industry.

Local Customers Know Where to Find Local Businesses... the Internet

Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business. Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines. Realizing the benefits of local searches Google recently launched "Google Local." This feature allows searchers to enter in their zip code and search using keywords. When the results are returned they provide the address and phone number of the businesses. Google and MapQuest have partnered to provide maps and directions to the locations that are returned in the search. Yahoo, AOL and MSN also have local capabilities. The Kelsey Group and ConStat have found that 70% of US households use the internet to shop for local products and services. http://www.imediaconnection.com/news/5319.asp More and more people are turning to search engines and online yellow pages to search for local companies. A website allows for business owners to provide more information about their products and services than a full-page ad ever could. An important update to make for your site is adding your physical address to your site pages, in the footer perhaps. This will ensure that the search engine's indexing spider or bot pick up the address for inclusion in the search engine. Search engine optimization (SEO) is also important so that not only is your address being pulled for inclusion in local results, but your site is found for the correct terms that describe your business. SEO can be performed on an existing site or as part of the development of a site. Alyssa Duvall is an <a target="_new" href="http://www.bigoakinc.com">Internet marketing and a Search Engine Marketing Specialist</a>. She provides proven results for Website promotion. More articles can be found at <a target="_new" href="http://www.bigoakinc.com/seo-articles/seo-articles.php">http://bigoakinc.com/seo-articles/seo-articles.php</a> This article may be freely reprinted as long as all links and author information remain.

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