วันเสาร์ที่ 31 มกราคม พ.ศ. 2552

7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content

The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web Site

Step 1 - What is Your Web Site's Main Theme

This is a Fairly easy step. Most people know the main theme of there Web Site. Some Popular Themes are Health, Golf, Home Based Business, Weight Loss and Crafts

Step 2 - Find Sub-Topics for your Theme

Find as Many sub-topics as you can pertaining to Your Theme. One good way to do this is grab a Pen and paper and write as many Sub-Topics as you can in Five Minutes. Write everything down no matter how silly it seems. You may not use every sub-topic Just write it down.

Some Topics for Home Based Business:
Email-Marketing, Ezine-Publishing, Ezine-Marketing, E-Books, Web-Design, Site-Promotion, Affiliate-Revenue, Auctions, SEO,Traffic-Building, PPC-Advertising, Internet-Marketing,Branding,Self-Improvement,Copywriting, Public speaking

Some Topic for Golf
Tiger Woods, PGA, LPGA, Masters, Majors, Michelle Wie, Golf Clubs, Golf Balls,Drivers, Short Game, Putting, Best Golf courses, Best Golf Cities,College Golf

The Reason we want to find lot's of sub-topics is we want a good variety of keywords for people to use to find you.

Step 3 Rate Your Sub Topics

Determine the Importance of all your Sub Topics. Rate the Sub Topics from 1 to 10 with 1 Lowest and 10 Highest. It is ok to give the same rating to more then 1 Sub-Topic. Try not to give all the sub Topics the same rating.

(You will Repeat Steps 4 to 7 for as Many sub-topics as you can. Working from highest rated to lowest rated it is a good idea to completely finish 1 Sub Topic Before going on to the next sub topic)

Step 4 Find Articles for Your Sub Topic

Ideally your goal should be to find 10 or more Articles per Sub Topic. For Topics Rated 7 or Higher You may want to find 15-20 Articles. For Topics Rated less then 5 fewer Articles maybe 5-7 are ok. Topics Rated 1 or 2 may have even fewer Articles or none at All.

Select a good mix of articles for your sub-topic. Keep in mind your goal to create web pages that people will find useful and the Search Engine Bots will want to Index Highly

I find most of my Articles Here http://ezinearticles.com

If you can't find what you need there here is a page with over 50 Article Resources http://ewguru.com/hbiz/article-submit.html

Step 5 Create a Web Page with each article.

This is Fairly simple to do just cut the Article into your Template. Fill out the Title and Description Meta Data and publish it to your web Site. This can be done in about 3-5 Minutes per Article with a Little Practice. For Details see this Article on instant content http://ewguru.com/hbiz/instant-content.html

Step 6 Create an Article Table of contents

Create an Article Table of contents for your Each Sub Topic. This Gives you instant Links. Simply Create a Link to each article on a Web Page. Here is a Sample Table of Contents Page (http://ewguru.com/hbiz/df-toc.html).

Step 7 Write a Blog entry

Create a Blog Entry for your Table of contents for this Sub-Topic Be Sure and use Pingomatic to ping your Web Page

Summary

The Key is to build a Content Rich Web Page with many Keywords. By Finding 5 or more Sub topics and 10 Articles per Topic you would have 50 Different Web Pages. It is possible to create 10 Articles, a table of contents and do a Blog and a Ping in about 90 Minutes. If You do this 3 Times a Week in a less then weeks you will have over 50 pages of content.

After you have Completed Steps 4-7 for all of your Subtopics add 3 or 4 Articles per week to keep your page Fresh.

Mike Makler has been Marketing Online Since 2001. Subscribe to Mike's Newsletter here <a target="_new" href="http://www.ewguru.com/hbiz/viraltraffic.html">http://www.ewguru.com/hbiz/viraltraffic.html</a> Get some useful Free Downloads Here <a target="_new" href="http://trafficninja.com">http://trafficninja.com</a>

What is The Google Sandbox Effect?

In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of &quot;x&quot; months. Thus the term &quot;Sandbox Effect&quot; applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence.

However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a &quot;probationary&quot; status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking.

Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with &quot;new&quot; websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear.

Jakob Jelling is the founder of <A target="_new" href="http://www.sitetube.com/">http://www.sitetube.com</A>. Visit his website for the latest on planning, building, promoting and maintaining websites.

Submitting Your Site to Search Engines and Directories

Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.

Many individuals optimize each individual page of their website for a different search engine, but I recommend that you focus on the biggest Search Engines like Google and MSN Search. Some high profile Search Engines such Altavista seem to be fading in importance fast so it may not be crucial to optimize any pages for such engines that only send a small amount of traffic anyway. I recommend a keyword density of about five percent on the keywords you wish to come up for. While these search engines are of prime importance for your site, you should not rely fully on Search Engines or Directories for traffic to your website. You will want to try other tools like web logs (also known as "blogs"), an e-zine you publish, free-for-all pages, usenet, articles, bulletin boards, and so forth.

The first lesson about search engine submissions is to simply do it by yourself. This will also save you much needed capital that can be better spent elsewhere. Even though here are a plethera of automated submission services out there, it is recommended that you submit your website to at least the primary Search Engines manually. This is due to the fact that the primary search engines are so vital, and some of them automatically reject any submission made from a program. Furthermore, each search engine has different allowable numbers of keywords and they vary on how many characters your site description can be. They also want different kinds of personal information (althought in some refreshing instances they just ask for your web address). Submission software, even when accepted, is generally not flexible enouph to cover all the bases. Plus, the reality is that manually submitting your website is easy enouph that anyone can do it, and I mean anyone who knows how to type a word. You essentially just go to the Search engine you want to submit to and click the "add website" or "add site" link. Then insert the website address. Actually a few are a tad more complicated than that, but most are really that easy. This is what some people are paying seo firms to do for them, sometimes not as well.

Some Search Engine "spiders" or "crawlers" will eventually find your website if you submit your URL (Uniform Resource Locator) to them or not. They will find your site by following links from other websites that link to yours. For this reason you should consider trading links with other similiar but non-competing websites. Doing this will also give you website a higher ranking on some of the major search engines. This is because some engines, like Google and MSN for example, rate your website at least partially on it's "link popularity" with other websites. This is also a free way to help your site recieve more traffic without wheelbarrels full of venture capital. And sometimes these free methods are as effective than more expensive strategies and do not always take up more time.

Although meta tags are not as critical to your site as they were in the past, they are still of some value. Concentrate mainly on the title and description tags and make sure the keywords you want to come up high for are there. To find out if your meta tags are optimized, go to scrub the web dot com as they have a free meta tag checking service. They will automatically spider your webiste and give you suggestions on how many keywords each of your tags should have, etc. Some search engines, such Inktomi still give a relatively high relevence to these tags.

When creating your "Alt" tags for your pictures on your site, do not stuff too many keywords there as the Search Engines, at least some of them, seem to be getting wise to this tactic and may penalize your page. The main Search engines and Directories you should focus on for yours site include Google (which is currently the most popular), Yahoo(you need to pick a category to submit your site if you are submitting to the directory side. Some categories are free to submit to and others are not), Search.msn.com, Inktomi(used in several search engines. Pay for inclusion or you can wait untill the spider finds your site for free), ODP or thr Open Directory Project(critical to be listed here, go to dmoz.org), Looksmart(free and paid listings) and Lycos.com.

For more information go to <a target="_new" href="http://www.home-business-match.com/">Home Business Articles</a> and find out more about search engine optimization in the business article archive.

Ryan Joseph is writer/researcher. For more info visit <a target="_new" href="http://www.aaronsfreebies.com/">http://www.aaronsfreebies.com/</a>

The Two Most Important Things You Must Do For Google Top Ranking

Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously. The common thing about many of these top sites is that they have plenty of good content and quality one way inbound links.

These are the two most important elements in search engine optimization today. Content and quality links are the most difficult aspects of present day SEO. I guess that is why the major search engines have adopted these two elements of SEO as a must for top ranking. They are right of course. Content is what the search engines crave and quality one way inbound links is what makes a site an authority site for a particular keyword.

CONTENT:

Providing quality content at your website is not an easy task. It involves research, coming up with good ideas always, visiting forums and discussion groups to know what the latest trend is and so on. There are so many ways to come up with great ideas to write on. Some of these are;

1. Visit discussion forums and learn what problems people are seeking solutions for.

2. Browse other relevant sites and see what other webmasters are doing. This could give you creative sparks.

3. Subscribe to quality newsletter that give the latest trends, tools and resources in your line of business.

How to create content for the search engines..

The easiest way to creating content for your site is through publishing other people's Articles. You can setup your site to receive and automatically publish articles after reviewing them. The trick here is to go for very good, useful and quality articles. Once your site becomes known for quality articles, visitors will keep coming back for more.

However, the downside is that a visitor reading a good article would want to click to the author's site. Another disadvantage is that most times articles are not written for good search engine optimization. Important SEO techniques like keyword Density, keywords in headings etc may not be taken into consideration by the author.

Another way to easily create content is to hire a ghost writer. You pay a certain amount to have somebody write articles for you. You can find good writers at elance.com

Using a blog to create content.

One way to continuously provide content for your site is by using a blog. In your blog you can link to the rest of your site. The blog could be part of your site. For example, http://www.ebizstartups.com/my-business-tips.html. That is the URL of my blog. I have links to the main site from my blog this ensures that the search engines visit my blog and the main site quite often because the blog is updated often with content and if you have a new product you want to introduce at your site, start from your blog and link to the product page. Updating your blog frequently with new content ensures the search engines visit often. Once the frequent updating trend is set you will find that the search engine spiders will visit even when you stopped updating for a while.

ONE WAY INBOUND LINKS.

How do you get these one way inbound links? This is the million dollar question. For an in depth strategy for acquiring these type of link go my site at http://www.ebizstartups.com and download a free PDF version of the report. If you can generate these type of link you are on your way to the top of the major search engines. But wait a minute. Is it just to generate links to your site? If it is just that, it's easy.

Write articles and submit to article submission sites. At the bottom of your article or your resource box you are allowed to put in a link to your site using the URL of your site. But what good will that do you? It will bring you traffic okay. But that is as long as you keep writing those articles. Once you stop the traffic stops. However, the links you acquire through articles using your site's URL may only increase your site's link popularity but not link reputation.

While link popularity is the amount of links that point to your site link reputation is the amount of links that point to your site with your keywords in the anchor text. Search engines use this anchor text link carrying keyword to judge your link reputation and determine whether your site is an authority site for that keyword. Understand all that? No? okay let's look at it in another way. If all the links pointing to your site have the text a s the URL of your site. Unless somebody searches using the exact URL of you site your site will never be found. And people do not conduct searches using URL like www.ebizstartups.com but if the other site pointing their links to your site with the link text having for example "link popularity" then you are on your way to the top for that keyword.

The author, Salihu Ibrahim, has several good articles to his credit. Examples are, "Google adwords made easy" and "How to acquire one way inbound links". These and other articles could be found at his site at http://www.ebistartups.com. He is also the owner of <a target="_new" href="http://www.autoresponders4all.com">http://www.autoresponders4all.com</a> which provides completely free autoresponders for webmnasters.

วันศุกร์ที่ 30 มกราคม พ.ศ. 2552

Not Ranking High Enough on Search Engines? Here?s Some Help!

Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages. Below are some things you should do to be sure you're ranked as high as possible.

Keywords

Go for keyphrases, not single keywords. Unless you want to spend the next 3 months trying to break into the first page for a single keyword, focus on keyphrases. Besides, most searchers search for two or more words. Single keywords just don't provide the targeted results searchers are looking for.

Focus on the keyphrases that you can take over. Keyphrases like &quot;Exit now&quot; or &quot;Exit Here&quot; or even a keyword like &quot;Exit&quot; will be next to impossible for you to get a top 3 ranking, because of the overwhelming popularity for porn site landing pages to put a link to Yahoo, Google, or Disney with the anchor text of one of those keyphrases mentioned above. Go ahead, try it out ? type one of them into Google and see what you get. Funny enough, Disney recently took the lead over Yahoo for the keyword &quot;Exit.&quot; Go Disney go!

Site Focus

Don't allow your site to focus on more than 1-2 different things. Create separate sites for each product or service, and if you'd like, a main site to describe your company, and have it link to all of your products. This will allow you to better target your pages, because a user looking for widgets isn't going to stick around long on a page for a company that sells widgets and woozles, when they don't see information about widgets (even if it's blatantly obvious) Think about it this way: You're always one click away from losing a customer on the internet. Do everything you can to eliminate that one click.

Content: More is better

The more content you have, the better. Wait, let me rephrase that ? the more RELEVANT content you have, the better. Plain old content, or keyword-stuffed will only get you so far. Remember, you've got to keep your visitors in mind primarily, because it doesn't matter how high your SE ranking is if your visitors don't convert to customers.

How do I get new, relevant, free content?

Start posting articles on your site; you're the expert here, so utilize that information. But keep your articles from sounding like you're only writing it to advertise your product (advertorials). If it sounds too much like an ad, your visitors won't read it.

Also, try to mention your chosen keyphrases as much as you can without making the article sound &quot;stuffed.&quot; What's &quot;stuffed&quot; mean? Here's an example: You're writing about widgets, you wrote the widgets article about widgets so you could say widgets as much as you possible while talking about widgets. Would you want to sit and read that? No. Neither would anyone else.

There are also quite a few places on the net where you can find articles that are free to reprint on your site. A few of them are <a target="_new" href="http://www.EzineArticles.com">http://www.EzineArticles.com</a>, <a target="_new" href="http://www.Content-Articles.com">http://www.Content-Articles.com</a>, and <a target="_new" href="http://www.ArticlesFactory.com">http://www.ArticlesFactory.com</a>. As I said, there are many sites like these, but these are the 3 best, in my opinion. Some article directories are focused on a single set of topics (like Business Marketing) and others, including the three mentioned above, contain articles from many, many categories.

If you write your own articles, submitting them to as many article sites as possible, again including the three I listed before. The more places you submit your article, the more sites will pick it up ? either through RSS (Really Simple Syndication) or by cutting and pasting your article to their site. The latter option is preferable to you, because your article will stay on their site longer. This will work hard to generate you more traffic from visitors to those sites who read your article and increase your SE rankings through backlinks. (For more information, check out an article I wrote about backlinks at <a target="_new" href="http://www.Content-Articles.com/article.aspx?i=24">http://www.Content-Articles.com/article.aspx?i=24</a>)

How often should I add new content?

Add new content at least weekly, and absolutely no less than monthly to give your customers reason to come back, and Search Engines will also increase your ranking because your site is active and you've got good content.

What about forums?

Forums can be great tools for site promotion, if you do it right. Do NOT post ads to a forum that isn't for posting ads. You will do more to destroy your credibility than generate traffic. Put a link to your site in your signature, and post questions and answers to the site, just like everyone else. If a topic that your site contains information about comes up, feel free to post the URL in the body of the topic (make sure this is allowed by the forum rules first) but always mention that it's your site, so nobody is mislead and thinks the post is a referral, which it's not (because it's your site).

These tips are just a few of the things that you can do to increase your search engine rankings. Take your time and develop a good site, write quality articles, submit them to as many places as possible, and watch your ranking go up while the visitors come rolling in.

Jason a long time web developer and the owner of Premier MicroSolutions, LLC. If you're looking for more articles about getting higher SE rankings, go to <a target="_new" href="http://www.Content-Articles.com">Content-Articles.com</a> and check out their great directory of articles.

10 Steps To Higher Search Engine Positioning

There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers. The amount of money that can be made depends of course on your industry and your products and/or services but to be sure, if it can be sold at all, it can be sold online.

While there are many methods out there for building a profitable website, from banner ads to email campaigns, by far the most cost effective over time has proven repeatedly to be search engine positioning. That major advantage search engine positioning has over other methods of producing revenue online is that once high rankings are attained and provided that the tactics used were ethical and that continued efforts are made to keep them, they can essentially hold and provide targeted traffic indefinitely. Your site will rise and your site may sometimes fall in the rankings but a solid and complete optimization of your site will insure that through algorithm changes you may fluctuate but you will not disappear.

I have been ranking websites highly on the Internet for quite a few years now and there are some essential rules that, if followed, will insure that over time your website does well and holds solid and profitable positions on the major search engines.

Here are the 10 steps to higher search engine positioning:

Step One - Choosing Keywords

You first must choose your keywords. This is perhaps the most important step of the process as incorrectly targeting phrases can result in traffic that is not interested in your product. There are three tools that I use virtually every day to help pick the most appropriate keywords:

Overture's Search Term Suggestion Tool (<a href="http://inventory.overture.com/d/searchinventory/suggestion/" target="_new">http://inventory.overture.com/d/searchinventory/suggestion/</a>)

WordTracker (<a href="http://www.wordtracker.com/" target="_new">http://www.wordtracker.com/</a>)

A Brain

The last in the list is the most important. Look through the potential keyword phrases and think, "Who would be searching using that phrase?" If the answer is, "a student looking for information" then chances are it won't result in a sale. If the answer is "Someone who is looking specifically for a product I offer," then obviously this is a prime candidate as a targeted keyword phrase.

Step Two - Site Content

Even before I optimize websites I like to get a good deal of new content down in order to insure that I know exactly where I'm going and exactly what I need to do to get there. Creating some of the new content before starting the optimization process can be doubly helpful in that it can reveal potential additions to your website that you may not have considered (a forum or blog for example). If you already have a site, perhaps simply sit on your back deck, sip on a coffee and image what you would do if your whole site was lost and you had to start again (other than launch into a very colorful discussion with your hosting company).

Step Three - Site Structure

A solid site structure is very important. Creating a site that is easily spidered by the search engines yet attractive to visitors can be a daunting and yet entirely rewarding endeavor. To adequately structure your website you must "think like a spider" which is not as difficult as it may sound. A search engine spider reads your web page like you would read a book. It starts at the top left, reads across, and then moves down.

Priority must be given then, to what you place near the top of your page.

Step Four - Optimization

Once you have your keyword targets, your content created and your site structure established you must now move on to the most obvious step, the optimization of your content.

As noted above, a spider places importance on what it reads highest on the page and so beginning with a sentence that includes your targeted phrase only makes sense. That said, stuffing in keywords in hopes that it will add weight to your page generally doesn't work. The term "keyword density" refers to the percentage of your content that is made up of your targeted keywords. There are optimum densities according to many reputable SEO's though exactly what they are is debata ble. Estimates seem to range anywhere from 4 or 5% to 10 to 12% (quite a gap isn't it).

Personally, when it comes to keyword density I prescribe to one rule: put your keywords in the content as much as you can while keeping it comfortably readable to a human visitor.

Some do it first, I do it last, regardless of when you do it you must choose your heading. At the beginning of your content you have the opportunity to use the tag to specify the heading of your content. This tag is given extra weight and is also an indicator to the search engine of where your actual content starts. Make sure to use your keywords in the heading but don't shy away from also adding additional words (though not too many).

Step Five - Internal Linking

To insure that your website gets fully indexed you have to make sure that the spiders have an easy path through your website. Text links make the best choice as the anchor text (the actual words used to link to a specific page) add relevancy to that page for the words used to link to it. For example, if I ran a website on acne and had a treatments page I could link to it with an image, with text reading "Click for more information on how to treat this skin condition" or simply "Acne Treatments". When a search engine spider hits an image it has no idea what the image is and, while it will follow the link, it will not give any weight to the page it hits. If you use text that does not contain the keywords you are targeting you are essentially supplying the engine with the same lack of relevancy as with an image, but if you use the phrase "Acne Treatments" to link to your acne treatments page you are attaching relevancy to that page for those keywords.

There are two main ways to insure that your site gets well spidered AND that the relevancy is added. The first is to place text links on the bottom of your homepage to your main internal pages (not EVERY page, that just looks odd). The second is to create a sitemap to all your internal pages and link to it from your homepage. Both methods have advantages and disadvantages but that's a whole article unto itself.

Step Six - Human Testing

So now you have your site, it's optimized and you have your navigation in place. The next step is to put it past someone who has never seen your site (and preferably who won't know how much work you've put in and tell you it's great even if it's not).

Ask them to find specific information and see how long it takes. Ask someone else to just surf your site and watch which links they click and ask them why they chose those ones.

Most importantly, find out how the content reads to them. You've spent hours working through the content at this point and are probably not the least biased on its readers. Find out how it reads to someone who has no invested interest in the site and correct any issues they may bring up.

Step Seven - Submissions

I take a different philosophy than most when it cones to search engine submissions. I submit to directories (both general and topic-specific) and to a few topical search engines but for the most part I've found submitting to Google, Yahoo, MSN and the other major engines has proven to be a bit of a waste of time. The major search engines are spidering search engines which means they will follow links to wherever they go. Simply having sites that are spidered by the major search engines linking to you will get your site found.

When I have spent time submitting my sites I have found they get picked up in about a week. When I have simply skipped this step and sought out reputable directories and other sites to get links from I have found that at least the homepage of the site gets indexed in as little as two days.

Neither will hurt your rankings but simply to make the best use of your time, seek our directories and other websites to get links from and leave the spiders to find you on their own.

Step Eight - Link Building

All of the major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. Running a search on Google the reads "link:www.yourcompetition.com" will reveal approximately how many links a competitor has.

The first place to seek links is with general and topic-specific directories. After that you may want to move into reciprocal link building. Reciprocal link building is the exchange of links between two websites. Some webmasters will simply link to any website that links back to them. I highly recommend being more particular than that.

Find websites that you believe your site visitors would genuinely be interested in and you've probably found a good link partner. You want to find links from sites that are related to yours.

There are obviously many more methods to building links than directories and reciprocal link building. Again though, this is a whole article (or more) in itself.

Step Nine - Monitoring

Whether you use WebPosition Gold (<a href="http://www.webposition.com/" target="_new">http://www.webposition.com/</a>) or just run searches manually by hand you will have to monitor the major search engines for your targeted phrases. Also, you will need to review your stats to see where your traffic is coming from and what search terms are being used to find you.

If a month passes and you don't see any changes then more work needs to be done. I'm certainly not stating that you should take a month off, a solid search engine positioning strategy involves constantly adding content, building links, and insuring that your visitors are getting the information they want to have and finding it as easily as possible.

Step Ten - Reward Yourself

So you've done it. It's taken many many hours of work but you're rankings are doing well. What you've created is a solid position that will stand the tests of time provided that you continually revisit the above noted steps and insure that your website is always one step ahead of your competition (who have noticed you climbing and succeeding as you would notice others climbing up around your ranking).

Now it's time to turn off your computer, take your partner out (you haven't had much time for them lately) and have a great week(end). You've got a lot of work to do to maintain and build on these rankings but the hardest part is over. Congratulations!

About The Author

Dave Davies is the owner of Beanstalk Search Engine Positioning (<a href="http://www.beanstalk-inc.com/" target="_new">http://www.beanstalk-inc.com/</a>). He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

<a href="mailto:info@beanstalk-inc.com">info@beanstalk-inc.com</a>

Which Search Engine Optimization Services to choose, Google OR Yahoo?

Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services.

Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization.

Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines. Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses.

Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time.

In the broader perception it has been observed that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for short term solutions.

Many Internet marketing companies have emerged, helping business owners to achieve top rankings on major search engines either through Organic Search OR PPC.

Author's Profile :

Name: Bhupinder Singh

Occupation: working as webmaster for BSOLUTIONS, <a target="_new" href="http://www.bsolutions.s5.com"> http://www.bsolutions.s5.com </a>, and has worked for several international clients from UK,US,CANADA,and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in Search Engine Optimization Techniques. Contact me: <a href="mailto:bhupinder@bsolutions.s5.com">bhupinder@bsolutions.s5.com</a> or <a href="mailto:bhupinder@seohawk.com">bhupinder@seohawk.com</a>

วันพฤหัสบดีที่ 29 มกราคม พ.ศ. 2552

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings actually start disappearing! So, what's the secret to getting indexed?

Pleasing Yahoo!Slurp

The secret to getting indexed in Yahoo involves constant updates to your site. The updates, however, have to be done on both the site and through Real Simple Syndication (RSS) feeds. Here's how you go about getting indexed.

The first step is to start a blog for your site. You can build a blog on your site or use a free service. I prefer blogger.com because it is easy to use, but you can use whatever you like. Once you have your blog up, you should make entries that correspond and link to content on your site. For example, I will post this article on my blog, Moshing Search Engines, and link it to the article page on MarketingTitan.com.

To supercharge the impact of the blog, you should also link to a site map on your site. If you don't have a site map, make one in HTML. The Yahoo robot will definitely follow it and index the pages. Don't rely on the xml site map strategy Google is promoting.

Once you have the blog up with content posted, you must turn the blog into a real simple syndication feed. Again, you can use your own system. I prefer to use a free service because I really don't have the time to waste on such things.

Feedburner.com seems to work find and is simple to use. Opening an account with Feedburner is so easy, I am not even going to explain it. At the end of the process, feedburner will kick out the link for your RSS feed. Here's where the magic begins.

If you have a yahoo email account, you need to access you're My Yahoo page. If you don't have an account, get one! Once you are on the My Yahoo page, do the following:

1. Click the &quot;add content&quot; link in the upper left hand under the search box.

2. When the new page opens, click the &quot;Add RSS by URL&quot; link on the right of the &quot;Find Content&quot; search box in the upper section of the page.

3. Enter the exact link provided by Feedburner and click &quot;add.&quot; Do NOT add the url for your blog.

4. Click the &quot;My Yahoo&quot; tab at the top of the page and refresh the page.

At this point, you should see your feed at the bottom of the page. If you don't, be patient. Yahoo is sometimes slow, so just try it again in an hour or so. When the feed is added, you should see the name of your blog and the title of each post under it. Yahoo can take up to a day to add new posts, so don't panic if they don't show up immediately.

Once you've completed the above, Yahoo will follow the links in the blog and index the pages on your site. If one of the links goes to a site map, you are in business. As an added bonus, Google will do the same thing. Let's look at an example.

We are currently building NomadJournalTrips.com, which has been up for about a month. Roughly 10 to 20 pages are being added each day. Nomad Rick's Ramblings is the blog for the site and the feed is included on four &quot;My Yahoo&quot; pages for various email accounts. Yahoo has indexed 95 pages and is about four days behind the page additions. Google has indexed 151 pages and is adding to the index every day. The blog and RSS feed are solely responsible for getting these pages indexed this quickly.

Depending on the size of your site, the process can take a few days or a couple of weeks. Every time you add new content, slap it into your blog with links. In no time, you will be taming Yahoo!Slurp.

Halstatt Pires is with <a target="_new" href="http://www.marketingtitan.com">http://www.marketingtitan.com</a> - an Internet marketing and advertising company in San Diego, California.

How To Improve Your Search Engine Ranking

With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!

Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.

So what should a webmaster do to give their website the best chance of ranking high in the search engines?

All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.

(1) Choose your keywords carefully

It's extremely important to set aside time to research your keywords. It's best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.

Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.

To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at

<A target="_new" HREF="http://inventory.overture.com/d/searchinventory/suggestion/">Overture Search Suggestion Tool</A>

This will tell you how many times your keyword was searched on in the previous month (based on Overture's partner search engines) and give you a list of similar keywords.

Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a "KEI" for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition.

You can try this out for free on <A target="_new" HREF="http://wordtracker.com">Wordtracker</A>

If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.

(2) Optimise your pages

Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.

- Ensure that the Title of your page contains your keywords.

- Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.

- Try to make sure that the first occurance of readable text on your page contains your keywords

- Ensure that your keywords are mentioned in the initial paragraph of your page

- Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans!

- Use your keywords between the headline tags on your page ("H1" tags or H2/H3 if H1 is too big)

- Occasionally bold or italicise your keywords

- Make sure that links pointing back to each page on your site contain the keywords for each page

- Give all your images an "ALT" tag and put your keywords in here too - again, don't overdo this

- Try to put some of your keywords in your outbound links

(3) Start Linking

One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.

Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.

Now go to <A target="_new" HREF="http://tools.marketleap.com/publinkpop/">Link Popularity Checker</A> and put the URLs of the top three sites into the linking tool, along the URL of your own site.

Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.

The best ways to get links back to your site are:

- By writing articles related to the subject of your website and getting them published on the internet

- Reciprocal Linking with other related websites

- Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)

- Submitting your site to directories.

Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.

(4) Add Content Regularly

Another thing you may have noticed is that top ranking websites have lots of content.

Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.

If you don't have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and you'll have your pick of the 18 million results that it returns to you!

To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.

Suzanne Morrison is the webmaster and owner of <A target="_new" HREF="http://www.homebiz-direct.com">http://www.homebiz-direct.com</A> To learn more about how to promote your website visit her <A target="_new" HREF="http://www.homebiz-direct.com/internetMarketing.html">Beginner's Guide to Internet Marketing</a>

วันอังคารที่ 27 มกราคม พ.ศ. 2552

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients.

<ul>

<li>SE marketing is very effective in driving qualified traffic to a web site. Over 85% of global surfers utilize Search Engines to find goods and services.

<li>What can you expect for Search Engine ranking via back-end conversions or desired responses? There is no "silver bullet" answer to this question; we've seen results vary from a low of 1.4% to a high of 22%. You'll make a dangerous assumption if you measure results purely by focusing solely on SE marketing. Your back-end response mechanisms (sales rep interaction, e-commerce fulfillment, newsletter signup, web site, etc.) will greatly affect the ROI. Assess and critique from a holistic perspective.

<li>It's a zero sum game if you use any of the low cost "we submit to thousands" of search engines service companies. These submissions do very little to drive viable rankings. If you aren't achieving rankings in the top 20-30 (page 1-3) listings then you're wasting marketing resources.

<li>Don't make the mistake of focusing solely on Search Engine marketing to drive market awareness (online branding) and revenue. Develop mutually reinforcing processes that are synergistic by utilizing Directory submissions, Usenet/Newsgroup seeding, Newsletter sponsorships, Opt-in e-mail, PR and other offline marketing processes.

<li>Stringent keyword analysis for HTML text is one of the underlying foundations of a successful Search Engine Ranking campaign. It's analogous to the importance of ad copy for a conventional print campaign. Most good SE firms use a commercial database service like WordTracker which enable them to analyze the relative popularity of keywords and then build a submissions and optimization process around the selected keywords.

<li>The actual Title for your Index and Interior pages will also have a significant impact on whether or not a campaign works. It needs to be the right length, typically 10-20 words, have no hyperbole and pique a searcher's curiosity.

<li>Contrary to endless marketing hype, there are no quick solutions in this form of interactive marketing. It will take at least 1-2 months before you see any immediate results. And for significant results; i.e., page 1-3 listings via top tier engines add another 2-3 months on top of this on average.

<li>Web site content development impacts good SE rankings - the more the better. Develop content which is relevant to keywords. We use linguistic analysis software for our clients and then build a standalone "stealth web site" which has content expressly designed for SE spiders (bots). This level of sophistication and proprietary process is expensive and time-consuming but very effective.

<li>Remember the Armand Hammer quote about Russia? "An enigma wrapped inside a box buried deep in the ocean." This is apropos to the Search Engine world, as the top tier SE's all change their submission rules and algorithms on a regular basis. So hire a SE firm that understands the market - or be prepared to invest a great deal of time to achieve tangible results.

</ul>

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., <a href="http://www.intelective.com," target="_new">http://www.intelective.com,</a> a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com

<a href="mailto:Lee@intelective.com">Lee@intelective.com</a>

Submit Your WebSite: Add Your URL to Web Directories & Search Engines

Why get into Search engines and directories?

Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.

Search engines continusly finding websites through "Bots" follow links on the internet, as they find new links, they updates those pages to their database. if someone linking to your website or If you submit your website in search engines then only they can list your site.

You can submit your website into various Directories. Every Subject Related Search Engines and Directories are Available today.

You can find folloing B2B trade leads Directories, Trade events, resources to submit your website and Increase backlinks for your website.

Industries Specific Business Directories, Agriculture and Food Related Industries Directories, Automotive And Other Vehicle Directories, Chemical Related Industries, Computer, Telecommunications and Electronics Directories, Construction Materials and Cement, Consumer Goods Directories, Energy Directories, Environmental Industries Directories, Medical Related Industries Directories, Metal Industries Directories, Mining Directories, Packaging Industry Directories, Scientific Products Directories, Textiles and Apparel Directories, Tool & Machinery Directories, Toys & Sporting Goods, Wood, Pulp and Paper Industries Directories

Nowdays you can find Countrywise Search Engines and Directories also. If you are promoting products and Services in overseas Market then you need to submit your website into Countrywide Search Engines also.

You can find more than 10,000 search engines from more than 200 countries at <a target="_new" href="http://www.smartoffice.org">http://www.smartoffice.org</a> website. here you can find list of all types of Directries also.

here you can find top 300 search engines and Directories all over the world. mostly 80% Internet Traffic coming from these Search Engines and Directories.

Yogesh Ahire is eMarketing Consultant from India and also Author of ebook Discovery of e-Marketing URL: <a target="_new" href="http://www.e-guru.org">http://www.e-guru.org</a> and <a target="_new" href="http://www.superbrand.co.in">http://www.superbrand.co.in</a>

Earn with Fun by simple SEO (search engine optimization)

It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.

I started promoting my blog by simply making submissions to blog directories, Search Engines & General Directories in related categories.

I was real amazed with the results, My position improved in search engines this resulted in good traffic & was able to see flow of $$$ in my Google Ads account. It took me 43 days to reach $99,

I have learnt lot & will be working more on that, if I have to suggest some 1 how can any individual earn $100 & more by simple seo my answer would be

#1 Create a blog (google blogs are not ranking good in google but has good ranking in yahoo.com) Make sure you create a blog in the topic where you I have deep interest so that you can post more about the topic & share information.

#2 Start Submission for your blogs net presence. You can start submitting to blog directories & general directories in relevant categories.

#3 Keep posting regularly....

I bet by this simple task you make more than 100$ I understand its a small amount but its worth in proportion of the time you spent & fun you have posting something you would love to talk about.

Ravz..! http://expertseo.rediffblogs.com

Ravz is into research & analysis of online marketing. SEO India site <a target="_new" href="http://expertseo.rediffblogs.com">http://expertseo.rediffblogs.com</a> which offers Search Engine Optimization at affordable prices.

Google Love - Five Top Tips To Make Google Love Your Site

1. Google love ...

Google and all its programming is not some form of enemy - unless you are a piece of web scum, that is.

Google is based on the idea that it should help people FIND WHAT THEY ARE LOOKING FOR.

That's all.

Sit with the statement above. Meditate upon it if necessary. Use EFT.

But UNDERSTAND that a pointless site that has no unique content will NEVER get ANYWHERE with Googly or any other outfit that is using their techniques and methods.

You can buy books and ebooks until your wallet bleeds on "how to trick Google" this and that - just forget it.

Unless you have SOME THING that SOME PEOPLE will HONESTLY WANT and be grateful for when they find it, there is no hope and there is no point in reading any further.

Also, trying to fight Google or be cleverer somehow is pointless, distructive and the wrong attitude.

Learn to LOVE Google and work WITH IT.

If you have the contents, and you follow the most simplest common spider robot courtesy protocols, then it will come and it will index you.

It will be that mystical bridge between YOUR (customers, people, communities, friends) and your site.

That's what it does, that's what it is, that's it's nature and if you know that, then all is well.

You will get good results following the rest of this.

2. Dressing For Google ...

So now, let's have a DECENT website with DECENT content.

A decent website means:

- All the pages and directories have links that work properly and allow Google to slide with immense ease from one place to the other, without ever hitting an annoying dead end;

- All the pages are cleaned up so that you have the absolute MINIMUM of html instructions and nothing that doesn't need to be there, such as vast and pointless java scripts or the truly appalling "mso" instructions;

- All the pages have the right meta tags which ACCURATELY REFLECT what's on them, and including title, content, description, keywords at the very minimum;

- All your pages have proper headings and descriptions and content WHICH MATCHES your meta tags to a T;

- All your images are title and alt tagged CORRECTLY and resident on your own site.

Decent content means:

- Whatever you've got, it is USEFUL. If it is UNIQUE, so much the better, and that's not hard. All you need to is to be yourself and use your own words, even if you are affiliate - write your own reviews, put your own dog's picture on it, be unique, be YOURSELF.

- Whatever you've got, I'm sure there's some people who want to look at it, read it, do something with it. There's billions of people out there. Just make sure YOU KNOW WHO YOUR PEOPLE ARE and write to THEM.

- Decent content also means that what you've got is presented so that both Google and a human being get it what that is all about.

When your website is up and running, test, test and test again. Try every single hyperlink on your own computer, on someone else's and on all manner of different browsers.

Only when you are happy that it all works as it should, we go to Step 3.

3. Let Google SEE You

You need a minimum of 35 decent links going to your site for Google to take any notice of you and start paying attention.

Please be aware that "one link" is just that - www.snark.net is NOT the same as http://www.snark.net, which is not the same as http://snark.net, nor even remotely similar to any variation including http://snark.net/index.php

All, each and every ONE is viewed as a single separate link - when you need 35 ALL GOING TO ONE SINGLE ADDRESS to do the magic.

So now, to the "decent links" part.

A site that isn't indexed much by Google or doesn't turn up until page 1,993,990 on a Google search for its kind is WORTHLESS to you.

Find HIGH RANKED directory listings for your site and list your site THERE. This goes for any of the many variations on getting a link from another site, be it a guestbook signed or an article placed. Don't waste your time with anything that itself doesn't turn up on Google's own top ten.

Now, you've got a date with Google.

What we need to do next is to BUILD A RELATIONSHIP - prove our value and worth over time, in other words.

That's the next of our Google top tips - seniority and reliability.

4. Be THERE When Google Calls!

Make sure you've got a decent ISP with 99% uptime or better - that's of course elementary.

Don't ever take your site down for whatever reason and make any changes gradually.

Most importantly, get the best tracking software you can afford and find out who is already coming, and what they are coming for.

That's the key to long term success - to find what you're doing well and then expanding on it. For example, if one person came from Google (or any other search engine) for the term "snark", then build on that. Write more articles about snarks, what to do with them and without them, collect snark images - in other words, become the first port of call for any snark enquiry.

Build on your speciality some more with a web directory, guest articles, reviews and then we're more than 3/4 the way to a real web presence and Google responding to changes in your site near instantly, which is what we want.

5. Keep Improving ALL THE TIME.

The final success tip is to keep improving ALL THE TIME.

Pull up the html or php you wrote a year ago - I bet you can do better now.

Review your meta tags and your site copy and improve on both.

Name your pages, images and directories better. Improve the content, structure, navigation of your site.

Keep at it with directory listings and submissions - directories come and go, you need to be always there with the "state of the art".

Keep doing useful link exchanges with matching high ranked sites too and keep adding VALUE and UNIQUE CONTENT to your clean and well presented pages.

That's the most important thing of all - to keep at it with continuous improvement.

Follow these steps EXACTLY with a well named new site with decent content - and you WILL see immediate improvement in your Google rankings.

Good Luck and Good Spirits always,

Silvia :-)

Silvia Hartmann

CEO, The StarFields Network

Author, <a target="_new" href="http://starfields.org/MindMillion.htm">MindMillion</a> - Rags To Riches In 6 Phases

<a target="_new" href="http://starfields.org">Silvia Hartmann</a> PhD is an author, NLP, Hypnosis & MET Trainer and international motivational speaker. Her published books include the international best seller "Adventures In EFT", "Project Sanctuary" and "EmoTrance". After a five year research project, she created MindMillion, a unique approach to wealth building and reality creation.

Are Your Keywords Making Money for You?

I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?
What should they say?
How many phrases should there be?<Br> What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords? Use the following tools:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.

Michael Murdock - former Macintosh Systems Engineer for PIXAR now owns/runs DocMurdock - A website optimization & Internet Marketing company. Helping websites move higher on the right search engines, and helping clients products move out the door and into the hands of the ideal clients.

วันจันทร์ที่ 26 มกราคม พ.ศ. 2552

Site-Digest 7 Simple Steps To Place Your Site Map On Steroids

The Site Map is a too often overlooked piece of the Search engine Optimization Puzzle. Here is a Simple Step 7 step approach to create a Super Charged Site Digest on Steroids that will get your web pages indexed faster and more often.

Step 1 Use Pseudo Directory Naming Convention

A Recent Article ('See How Using a Pseudo Directory Can Increase your Page Ranking and Organize your Web Site') discussed how you could increase your Page Rank scores by using a Pseudo Directory. (<a target=_blank href="http://ewguru.com/pseudo-directory">http://ewguru.com/pseudo-directory</a>).

Briefly keep all your web pages in one Directory but append a Prefix to the name so you could organize your pages like a Directory structure and still get the Page Rank Boost for having all your pages nearer the root.

As an Example For a Web Site about Pillows may have <ul>

'Buck' as Prefix for Buckwheat Pillows

'Fea' as a Prefix for a Feather Pillow

'Poly' as a prefix for Polyester Pillows. </ul> Files would now be named: <ul>

Buck-QueenSize.html

Fea-QueenSize.html

Poly-Queensize.html </ul>

Step 2 Keep Your Pseudo-Directories Small and Manageable .

An Efficient way to use this method is to find and republish 10 to 20 articles at the same time with the same topic. All articles on the advantages of Buck Wheat Pillows would be named: <ul>

buck-article1.html

buck-article2.html

buck-article3.html

....

buck-article10.html </ul>

After 10 to 20 Articles are Published to the Web-Site a Table of contents is created as per step 3. A few days later more articles about Buck Wheat Pillows are added and are assigned a Prefix 'buck2'. All these new pages are now named: <ul>

buck2-article1.html

buck2-article2.html

buck2-article3.html

....

buck2-article10.html </ul> A Table of Contents is Now Created for 'Buck2'

Similarly next time Articles about Buckwheat Pillows are collected 'Buck3' would be used as a Prefix.

The Main advantages of this method are: <ul> Google will easily find and index all your new pages

Lots of Small manageable Pseudo-Directories Each with their own Table of Contents.

Your Site-Digest in Step 4 is always Fresh and Changing changing.

</ul>

Step 3 Create a Table of Contents for each Pseudo Directory

So Lets say under Buckwheat you have the Following Pages <ul>

Buck-QueenSize.html

Buck-TravelSize.html

Buck-NeckPillow.html

Buck-isBetter.html

Buck-releivespain.html </ul> Create a Table of contents for your Buckwheat Pillows Listing only your Buckwheat Files and Call it 'Buck-Table-of-Contents.Html'. Similarly you would have a Table of contents for your Polyester and Feather Pillows.

Step 4 Create a Site-Digest with all your Products

Create a File and name it Site-Digest.html and list the Buck, Poly and Feather Table of Contents Files. Of course this Site-Digest File would also contain your Mattress Table of Contents and Towel Table of contents and anything else you may sell.

A Sample Site Digest may look like this <ul>

Buck Wheat Pillows Table of Contents

Feather Pillows Table of Contents

Polyester Pillows Table of Contents

Mattress Table of Contents

....

Bath Shop Table of Contents </ul>

Step 5 The Google Sitemap File

You would now create a Google Sitemap file. Be sure and tell google that your Site-Digest File Changes often. This way google will grab this page and Index your site (<a target=_blank href="http://www.ewguru.com/hbiz/googlesitemap.html">http://www.ewguru.com/hbiz/googlesitemap.html</a>)

Step 6 Step Keep Your Site-Digest Current

Every time you create a new pseudo-directory and Table of contents for that pseudo-directory simply add it to your Site-Digest. Now when Google grabs your Site-Digest it will Spider all your new Table of Contents and Magically Index your new pages.

Step 7 Super Charge your Site- Digest

If you would like to Super Charge your Site-Digest Name your Hyperlinks with descriptive Keywords. Add A Summary about each item in your Site-Digest

<ul>

Buck Wheat Pillows Table of Contents - Description

Buck Wheat Pillows Table of Contents - Link

Feather Pillows Table of Contents - Description

Feather Pillows Table of Contents - Link

Polyester Pillows Table of Contents - Description

Polyester Pillows Table of Contents - Link

Mattress Table of Contents - Description

Mattress Table of Contents - Link

....

Bath Shop Table of Contents - Description

Bath Shop Table of Contents - Link </ul>

By Following the above simple steps and creating a Super Charged Site-Digest you will make it easier for Google to index your current and all of your new Web Pages.

Mike Makler has been Marketing Online Since 2001 and has built a Huge 100,000 Member Organization in a Popular online Program.

Subscribe to Mike's Newsletter here <a target="_new" href="http://www.ewguru.com/hbiz/list-sign-up.html">http://www.ewguru.com/hbiz/list-sign-up.html</a>

Get some useful Free Downloads Here: <a target="_new" href="http://trafficninja.com">http://trafficninja.com</a>,

Some more Articles from Mike: <a target="_new" href="http://weeklytipsandtricks.blogspot.com/">http://weeklytipsandtricks.blogspot.com/</a>

Mailto:weeklytips@kioskcities.ws

Copyright ? 2005-2006 Mike Makler: all rights reserved.

Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links

Reciprocal links are an important step in your overall plan to get site visitors.

What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.

Why are they so important? It goes back to the basic nature of the Internet. The Internet exists as an information medium. When you go to a search engine, you are looking for links to the information you need. The better information sources have already been found by others, many of whom thought so much of those sources that they placed links to them on their web site. So the number of other web sites linking to a particular source of information, the better the chance it is a good source of information. All the major search engines take link popularity into account when they determine how to rank the results of any search. The end result is that to get a good ranking in the major search engines, an important step is to make sure there are lots of other sites that link back to yours. And, since the links are reciprocal, you will need to put a link to each site that links to you. You can't expect someone to link to you unless you link to them.

All right, you say, I will get all my friends to put links to my site on their sites. Not so fast! The number of links isn't all that matters! In addition to looking at the number of links that point to your site, the search engines also examine the quality of those links. Links from sites that are relevant to yours rank highest. If you sell dog food, for example, some good sites to link to yours would be pet toys, dog training, dog grooming, etc. Acquiring a lot of links that don't relate to your site not only doesn't help your search engine ranking, it will hurt it, because the search engines will assume you are trying to fool them into thinking your site is popular with a lot of &quot;junk&quot; links. Don't worry, there are lots and lots of relevant sites to do reciprocal linking with.

The number one ranking for any search term isn't entirely determined by the number of links to a site, but it is an important factor. And, as you know, having a ranking in the top ten for a search term will guarantee more visitors to your site. But in addition to improving your chances of being found through search engines, having links to your site on lots of other sites means you will get exposure to many site visitors who look at the links page or links section of a site for other related sites to visit. And, the more places your name and site name pop up, the more you are likely to be recognized as an authority on the topic of your site.

So how do you go about building reciprocal links on your site?

First of all you need to realize that reciprocal link building is an ongoing process, not a one shot deal. It needs to be something you continue to work on, although some of it can be automated. You will want to build a links page on your site, where you will place links to other sites which are also linking to you. Since you expect your links page to grow, you should establish separate link categories, all relating to the theme of your site. You can get an inexpensive script for creating and managing a link directory at Linking101.com, not to mention a lot of good, general information about linking.

On your links page, be sure to include simple instructions for anyone who wants to link with you. Many sites include a short piece of HTML code including all your link information, ready to be placed on the reciprocal sites links page. Be sure to place an easily-found link to your links page on the main page of your site as well.

Now you are ready to go looking for relevant link partners, sites that are complementary to yours, but not competitors. You can do it the manual way, by doing searches on your site's favorite keywords. When you find a site, evaluate it for content relevant to your own, evaluate its quality and note its search engine rank. If you have to choose between a site that is ranked #2 and one that is #20, always choose the higher ranked site. Look for the links page, where you should find instructions on initiating links between your sites. If you don't find one, it usually isn't worth your time to contact the webmaster to inquire about links; go to the next one.

One method to speed up the process is to use a free service from http://linkpopularity.com/. From this site you can check the link popularity of your site. But, you can also check which sites are linked to your competitors ? particularly your competitors with the high search engine ranking. With that information, you can go to each of these sites and most likely get a reciprocal link. A similar product, Link Survey, is available at http://www.antssoft.com/linksurvey/index.htm.

Another system for speeding up the process is http://links4trade.com/. Although not free, it also helps to manage the headache of link page maintenance.

Link exchange services which claim to completely automate the link exchange process can be found at http://www.powerlinks.com/ and http://www.softbizscripts.com/link-exchange-script-features.php.

A quite amazing tool you might look at is called Zeus, at http://www.cyber-robotics.com/index.htm. Zeus is an intelligent robot that builds a link directory and creates reciprocal links for your web site. A free version is available. You can also find a group of Zeus users ready to swap links at http://www.zeuscollective.com/.

Regardless of how you do it, continue to pursue reciprocal links and make it a part of your overall marketing strategy; you are sure to find it rewarding!

About The Author

Darryl DeLong is a successful Internet Marketer and Ezine Publisher. Learn how to build up your opt-in list, site visitors and sales with my brand new ebook entitled "Viral Internet Marketing Strategies" get a free copy here: <a target="_new" href="http://www.viral-internet-marketing.com">http://www.viral-internet-marketing.com</a>

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you have? You may say &quot;One, yes it is www.mycompany.com &quot; or &quot;two&quot; in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How could I optimize a page for so many keywords, which market could I focus on?

It was only after discussing the subject with another web master, who had a similar site, that I learned that the diversity of all the inner pages of my site was a huge asset. Each of these pages was like a mini-website, and capable of attracting a multitude of visitors using a variety of keywords. Part of my ignorance at that point was due to a lack of accurate tracking data. I had a simple tracker on the main page that told how many visits that page was getting, but I had no idea of what was happening deeper inside the site. Then I was able to get access to the raw access logs of the site and using a log analysis tool I began to see the real picture of what was happening.

I saw that the main page was getting one third of the total traffic of the site. I found out that one article, &quot;The Causes of Tropical Deforestation&quot; was a big hit and consistently getting a lot of traffic. Other articles were also quite popular, but covering completely different subjects. It was then that I realized that I had not one web site, but more than 100 web sites.

What does all this mean in terms of design, optimization and submission? It means that one has to realize that people may well enter your site through the &quot;side door&quot; or the &quot;back door&quot; and you have to prepare accordingly.

For design, it means that the structure of your pages and navigation system should invite the people who enter from the inner pages, to make it to your important pages (about us, main page, or your order page!). For optimization it means that you should take more care about the placing of keywords, description and title tags on all the pages. Have you ever seen websites where the blue line at the top of the browser is showing the title of the page to be &quot;New Page&quot;? Even very good designers become a little bit sloppy on the inner pages, and though they do usually manage to put a proper page title on those pages, they seldom take the trouble to write separate meta tags for the keywords and descriptions. But as I learned, these pages are an asset and can be optimized and promoted to gain more traffic.

The first thing that I did was to redesign my navigation system to take advantage of this traffic and make sure that those who entered through the back door would visit the important departments of the magazine. I also put a newsletter sign-up form on all the inner pages, and to this day these pages are bringing in a steady stream of subscribers to the magazine's e-mail bulletin. The next thing I did was to make sure that the inner pages had proper meta tags, and finally I did a deep submission of the whole site.

What is a deep submission and why is it necessary? When you submit the main page of your site to a search engine, the search engine sends a &quot;spider&quot; to look at your page and put the data on that page in the search engines index. Sometimes the spider will follow the links on your main page and also pick up some of the inner pages (Google, for example is very good at this) but sometimes they don't go deep enough into the site and only one or two of your pages are indexed. To get the other pages indexed you have to submit them all separately, just as if they were other web sites. However, if you have 100 pages you can't submit them on the same day to one search engine. That would be regarded as spamming. If you submit one url per day per search engine you will not get into any problems.

So, think about your site more deeply. Your inner pages are mini-websites and if prepared and promoted properly they could increase your traffic and your sales dramatically.

About The Author

Donald Nelson is a web developer, editor and social worker. Hehas been working on the Internet since 1995, and is currently the director of A1-Optimization (<a href="http://www.a1-optimization.com" target="_new">http://www.a1-optimization.com</a>), a firm providing low cost search engine optimization, submission and web promotion services.

<a href="mailto:support@a1-optimization.com">support@a1-optimization.com</a>

วันอาทิตย์ที่ 25 มกราคม พ.ศ. 2552

Search Engine Optimization Tips For 2005 - Part One

Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales. Simple, eh? Or is it?

The problem here is that most people think search engine optimization is like magic and that only search engine "gurus" have all the answers.

Forunately, for you, this is far from true. In fact search engine optimization is relatively easy. What stops most people from ranking well in the search engines is misinformation and the promise of quick fixes. Every week there's a new tool or ebook that promises to solve all your search engine woes. There are no quick fixes folks. Accept that as a truth and move forward.

What follows in the next three articles is a 10 step program for improving your online presence and search engine rankings. Enjoy!

Keywords
Keywords should be the first step in your search engine optimization campaign. People put keywords or phrases into search engines looking for information. The search engines then check their index for pages that contain these keywords. Unless your pages contain keywords relevant to your business or service then do not expect search engines to rank you well. It's that simple.

For example if you have a website about dating then you'll find it very difficult to rank well for the keyword "dating" because so many other sites are competing for it. However if you were to target a specific area like gay and lesbian dating then you're dealing with a smaller, more targetted market. You could even regionalize it by targetting gay and lesbian dating in Toronto. See where we're going with this?

So what keywords tools are available to you? Describing each of them goes beyond the scope of this article so please refer to our site for more information on this topic.

Content
Make this your motto - Provide Useful Content. DO NOT provide keyword stuffed, spammy, automatically generated pages. Write something useful for your visitors based on keywords which are relevant to your business or service.

Ask yourself one question - do you want your website to last? Yes? Great then provide content that's actually useful to your visitors. Not only should you provide the initial content but keep adding content to your site. A page a week, a page a month it doesn't matter. Give your visitors a reason to come back to your website.

You can't write? Yes you can! Most people just think they can't write. Most of us send emails every day to friends, colleagues and loved ones. If you can compose an email like that then you're perfectly capable of writing 200 - 300 words of text for a page of content. The mere thought of writing a page of website content can fill people with terror but if you need help on this please refer to our website for a list of resources.

Keyword Density
This is how often your keyword is used on the the page. For example if you have 100 words of text on a single page and you mention your keyword 5 times then your keyword density is 5%.

So what's the ideal keyword density? Do yourself a favour and don't focus on keyword density at all. The forums are full of "experts" with theories on the perfect keyword density percentage. Here's a wake up call - there is no perfect keyword density.

Mention your keyword towards the top of your page within the body text, in the page title and in the Meta Description tag. Apart from that only ever use the keyword or keywords within the page itself as is contextually appropriate. Forcing a keyword into a page over and over again is going to produce a webpage that's difficult to read and sounds silly.

Domain Name
You have two choices when choosing a domain name. You can use a branded name that doesn't relate to your business e.g. Amazon.com have built a hugely successful brand name as an online retailer using the name of a South American river for their company. It just works for some reason.

Your other choice is to use a keyword rich domain name. What this means is that if your website is about baby clothes you'd use a domain name like www.baby-clothes-guide.com. Should you really use hyphens to separate the keywords in the domain? The simple answer is yes because a search engine can read each individual keyword in the domain.

If you were to use www.babyclothesguide.com the major search engines can only read the first word from it which is "baby". Therefore it has no idea that the domain is specifically about baby clothes (targetted) and not just about baby (untargetted).

(c) Niall Roche - All Rights Reserved

- continued in Part 2

This article was provided courtesy of Search Engine Fuel where you'll find tons of information on getting <A target="_new" HREF="http://www.search-engine-fuel.com">effective search engine optimization</A>

Do You Submit Your Website To All The Search Engines?

There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.

Most importantly search engines that have any bearing will find you if Google has you listed. Not that there are not any other worth while search engines. There are just many that look to Google. If you have a non comercial website you will want to look into DMOZ for a seperate submission.

So don't pay for directory submission many directories will bring you no traffic at all.

Here is the #1 tip to getting into Google. Get people to link to your site. In particular links form site that are in Google already.

Important Note: The more links that you have going out from your site will effect your page rank with Google negatively. The more links coming in will help your page rank. If you have the highest page rank for a particular key word you win.

INTERNET SHOCKER!

You have to read the stunning details for yourself:
<a href="http://www.acceleratedinternetprofits.com" target="_new">http://www.acceleratedinternetprofits.com</a>

Copyright 2003, Acceleratedinternetprofits.com, All Rights Reserved

About The Author

Internet Marketer and Consultant that lives in Texas. His Current project is at <a href="http://acceleratedinternetprofits.com" target="_new">acceleratedinternetprofits.com</a>

<a href="mailto:support@acceleratedinternetprofits.com">support@acceleratedinternetprofits.com</a>

SEO Expert Guide - Search Engines Explained (part 1/10)

Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later!

<h3>(a) What are Search Engines and who powers them?</h3>

There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself.

Crawlers (e.g. Google) automatically visit web pages to compile their listings, making use of a so-called robot or spider (eg. Googlebot), which follows links from one website to another, ultimately compiling an index of all the pages and sites on the internet. These crawlers provide an index, which can then searched by the search engine. You may find that several or all of the pages on your site are indexed in thisway. Some search engines have their own crawler and others buy-in crawler results from others.

Human-powered directories, such as the Open Directory, rely on submissions from the public, which are reviewed by editors for inlusion in the directory. If you get included in a directory, generally only one page from your site (usually your home - or index - page) will be listed.

Crawled results are combined with sponsored results, supplied by pay-per-click (PPC) advertisers, and the results from human-maintained directories to complete the search engine index. Check out the <a href="http://www.bruceclay.com/searchenginerelationshipchart.htm" target="new">Search Engine Reationship Chart</a> at Bruce Clay inc. for the latest picture on who powers whom. You will note a couple of things right away. Firstly, the dominance of the Google and Yahoo! crawlers and secondly the importance of DMOZ directory results as a back-door for many search engines.

<h3>(b) How do Search Engines find and rank sites?</h3>

Search engines do not really search the web directly, but rather an index database of the full text of web pages, which itself is drawn from the billions of web pages on the internet's servers. Search engine databases are selected and built by computer robot programs called spiders.

If a web page is never linked to by any other page, spiders cannot find it, unless the (usually new) site is submitted manually by a human at the search engine's "add URL" page. All search engine companies offer ways to do this.

After spiders find pages, they pass them on to another computer program for "indexing." This program uses an "algorithm" to assess the text, links, and other content in the page for "key words" that might be searched on at the engine. This allows the search engine to order results served by their "relevancy" to the search terms used. As each search engine has a different algorithm, it will index sites in a different way and thus serve up different relevant results.

Some types of pages and links are excluded from most search engines by policy. Others are excluded because search engine spiders cannot access them. Generally, the use of frames, flash graphics and dynamic URLs all get in the way of effective spidering and should thus be avoided.

In addition to indexing pages, most algorithms seek to establish the "authority" of a site. A site which is linked to by many other sites (using keyword-rich anchor text) is assumed to be of greater merit than one with no links at all. This activity is called "ranking" and helps search engines to sort otherwise similar results into ever-more relevant and authoratative results.

<h3>(c) Which Search Engines are the most popular?</h3>

Based on US analysis in January 2005, the top search engines (by share of total searches at home and work) are as follows:

Google Search - 47%

Yahoo! Search - 21%

MSN Search - 13%

All Others - 19%

These shocking figures do not convey the true dominance of the top players, as you have seen from the interdependence of search provision in section (a) above. You could be searching at AOL (part of the "other" 19%) and viewing Google results, for example.

There is also strong anecdotal evidence that Yahoo! and MSN tend to send more searchers through to their sponsored (or paid) results than do Google (due to the prominence of these results on their results pages). As such, for a typical small webmaster who does not use pay-per-click (PPC) advertising, they might get up to 80% of all their traffic from Google's various sites across the world.

Now you understand the market a little better, you will perhaps understand the obsession many webmasters have with Google! A top-10 position at Google for your key search terms can make your online business fly. If you drop out of that top-10, your business can literally collapse overnight!

Don't forget these key stats as you embark on your optimization journey...

<h4>Navigate the guide</h4>

Previous : <a href="http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-index-of-contents.html" target="new">SEO Expert Guide - Index of Contents</a>

Next: <a href="http://viney.com/search-engine-optimization-expert/2005/03/seo-expert-guide-proposition.html" target="new">SEO Expert Guide - Proposition Development (part 2/10)</a>
About the author:

David Viney (<a href="mailto:david@viney.com">david@viney.com</a>) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at <a target="_new" href="http://www.viney.com/DFV/intranet_portal_guide">http://www.viney.com/DFV/intranet_portal_guide</a> or the Intranet Watch Blog at <a target="_new" href="http://www.viney.com/intranet_watch">http://www.viney.com/intranet_watch</a>.

Increase Web Site Sales with a SEO Proposal - Part 2

Part I of this article discussed some of the points that should be included in a search engine optimization proposal. Visit the resources section at the bottom of the page if you wish to get a copy of the whole article.

Part 2 will discuss the following topics:

Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking

Creation of Meta Information (title, description, keywords)

Meta information is used to provide additional information about HTML documents so that the search engine crawlers are able to index the information more accurately.

There are 3 important types of Meta tags as far as search engine optimization is concerned:

Title tag:

The Title tag is not a Meta tag. However title tags play a vital role in your site's rankings. It is these words or phrase that appear in the title of your page in the hyperlink listings on the search engine results. I include the most relevant and specific keywords or key phrases in the title tag that best describe the contents of the page.

Meta description tag

This gives a short and concise summary of the content of your web page. The description appears in the SEs just below the title tag. I ensure that the meta description tag is brief but includes some of your top keywords. The words used must inspire the visitor to check your site out further. Each page must be customized so all your web pages will not have the same meta tag descriptions.

Meta keywords tag

Although not as relevant as the other tags mentioned above, the Meta keywords tag is still recognized by some SEs. I include a number of meta keywords for you that are relevant to the content of your web pages.

Site Map Creation

The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu.

Link Popularity Building

Link Popularity refers to the number of links pointing to your site, from other sites on the web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on the web. One type is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish only "incoming links" also called 'one-way links' or 'non-reciprocal links&quot;. With non-reciprocal links, you do not need to link back to them.

There are several ways of developing Inbound links.

Some of the techniques I follow in one way link building are:

a) Submitting to Free Directories

b) Writing articles and submitting to various sites for publishing to increase the link popularity of your site.

c) Press releases

d) Sending requests to established sites explaining the site quality and asking for links. In the link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. I provide reciprocal link building services to increase the link popularity of your site.

Web Site Load time and HTML Validation

Search Engines don't like sites which take a lot of time to load. They sometimes ignore these sites and place them lower in their index than fast loading sites. Some reasons for slow load times include html errors and bad image optimization. Sometimes sites are coded badly which can be a big block for visiting search engine crawlers. I will check your site's load times and make the necessary changes to the html where necessary.

Downloading and Uploading of Web Pages

To make the necessary changes to your site, web pages will need to be downloaded to my computer. After changes are completed the pages will then be uploaded to the server.

Search Engine and Directory Submissions

Your site is submitted by hand to all the major search engines, directories and some specialized directories. Not all SEs and Directories have the same rules for submission, therefore care will be taken to submit to the appropriate search engines by following their specific guidelines.

Browser Compatibility and Resolution Checking

People view sites in different browsers and at different resolutions. I make sure your site can be viewed in all the major browsers and in the most common resolutions. Adjustments will be made to the site's code where necessary.

Resources
Increase Web Site Sales with a SEO Proposal - Part 1 & 2
http://www.isitebuild.com/seo-services

Why You Need a SEO Maintenance Plan
http://www.isitebuild.com/seo-maintenance-services

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of <a target="_new" href="http://www.iSiteBuild.com">http://www.iSiteBuild.com</a>

To choose a Search Engine Optimization Plan or SEO Maintenance Plan that fits your web site, visit: <a target="_new" href="http://www.isitebuild.com/sitepromotion">http://www.isitebuild.com/sitepromotion</a>