วันเสาร์ที่ 25 ตุลาคม พ.ศ. 2551

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results? <b>We Need a Search-Engine to Search Search-Engine Results!</b> Based on the above premise, I set out on a mission to simplify search engine results. But, try as I might, I could not find an automated method to simplify search engine results. I think that is logical, otherwise these multi-billion dollar behemoths would have done so themselves. So, I thought: What is that one thing that I can do which the Googles and Yahoos of the world cannot do. And the quick answer was: I can use human / personal discretion in choosing search results. This would bypass the legion of search engine optimizers who keep building link popularity to rise up in search pages. <b>Can Human Selected Search Results Beat Algorithm Selected Search Results?</b> Tough to say, but you can look for yourself. Compare the Google results for Hair Removal (http://www.google.com/search?hl=en&q=Hair+Removal) and my selected results for Hair Removal (http://www.human-search-engine.com/6.html). There is some overlap, but the results that I display are a result of my personal visit to the listed pages. <b>Conclusions</b> As search engines become better and faster, there is a need for a human touch to search results. In this constant struggle between spammy (scammy?) search engine optimizers and search engine engineers, the searcher can be the victim. Ajeet Khurana is a search engine enthusiast and the founder of the Human Search Engine <a target="_new" href="http://www.human-search-engine.com/">http://www.human-search-engine.com/</a> He is also the search engines correspondent for the AIA content network. Read some of his search engine musings at: <a target="_new" href="http://search-engines.allinfoabout.com">http://search-engines.allinfoabout.com</a> In another life, Ajeet is the Business Majors correspondent for About.com, an online publication of the New York Times Company: <a target="_new" href="http://businessmajors.about.com">http://businessmajors.about.com</a>

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