10 Ways to Tackle Keyword Research and Selection

You must be extremely careful with the keyword search so you do not miss good opportunities or objectives as wide as guides sentences than ever ranking. Here are 10 strategies to guide you on the road: 1. Know your potential customers. </ B> can not say how many companies we have met to select keywords from the ground. They did not need to talk to customers or hot prospects for what could be a useful set of keywords. 2. Start with simple words. </ B> a basis of keywords - and a large - can stimulate creative thinking. 3. Look at the industry. </ B> Examiner industry trade group Web sites and newsletters related to the potential of finding matches. 4. Study competitors. </ B> Some companies are a larger number of competitors keywords that will, but it is still a useful strategy. In all cases, a competitor will use a strong keyword or phrase you do not want to miss. But often their sites are loaded with keywords that are not appropriate. If Internet users are looking for kitchen equipment, keywords should not be washed-based words. But we believe it is very example. Be careful that the words you use. 5. Be specific - add other words that are most important expressions . If you sell the metal, evidence of stamping metal or metal stamps. Or what about stamping metal? Words such as services, companies, products, accessories and many others can really afford. Ok, anyone who wants to rank # 1 of words such as games and sport . It will take more time and budget, you May the land of these terms (financed through upgrades, content and links). 6. Visit Wordtracker. </ B> It is an excellent tool, even if it only collects a sample of actual research (more than 300 million euros). You get a sense of the speed at which some find May. Here's the URL: http://www.wordtracker.com 7. Use your intuition. </ B> like to try out some ideas; Wordtracker and other sources can confirm whether you have a keyword or not people can use. 8. Narrow your choices. </ B> establish a list of words - May 10, 20, 30, maybe 50 or more. But many do not have control not at all. 9. Tie keywords for planning sites . Select keywords that you can work with time. Make sure you do not intend to waive a web page or change so often that his goal keywords can be activated or irrelevant every 30 days. 10. Study of log files. </ B> Web is an excellent tool if you want to see how visitors are seeking. To study the results and develop a revised set of keywords. Michael Murray is vice president of sounding SEO http://www.fathomseo.com, Cleveland, Ohio-search engine marketing (SEM) company. A member of the Search Engine Marketing Professional Organization (SEMP), also author of White Paper, Search Engine Marketing: Get in the game. Mailto: michael@fathomseo.com michael@fathomseo.com