Branding Versus SEO

Mark against Search Engine Optimization is a dilemma marketing than large companies will face the Internet. Often, companies will have to decide if they want to promote their own brand as the most important expression or keyword to optimize a more general keyword phrase. For example, a search engine report states that 1.3 million visitors per month search for the phrase Best Buy . The same report notes that the word electronics is searched by 1.1 visitors per month. The obvious choice in this scenario is that Best Buy to optimize its own trademark first, and the word electronics second. But for a competitor Fry's Electronics. About 95,000 visitors search for the term FRY every month, far below the levels search for electronic . Does this mean Fry's Electronics (a partner with http://Outpost.com target = _New Outpost.com) should optimize for electronics first and Fry's (and / or http:// / Outpost.com target = _New Outpost.com) second? To date (August 2004), a Google search for electronic reveals that Best Buy is not in the first two pages. Fry's ( http://Outpost.com target = _New Outpost.com) is on the third page. But we have a new look to see who is the No. 1 position: Sony. And Samsung is a close. Sony, with 450,000 searches per month for the word Sony , managed to capture a number of its brand name and generic word electronics . The search for Sony's home page source code reveals that this page is optimized for both words, Sony and e . By optimizing both words Sony has a lot of traffic neglected by Best Buy and May traffic exceed offering in this task. Another problem is highlighted in trademark infringement. Tribunal confirmed that the sites that use another company's brand name in its meta tags is engaged in trademark infringement. For example, a site about cats are lost if the name Best Buy in its meta tags in hopes of obtaining traffic marking of the word. Large companies have to protect themselves from theft other than traffic is rightly theirs. These companies can not protect a general term electronics , as it is fair game for all electronics companies. Therefore, to create the largest possible return on investment, large companies to optimize their websites for their own brand and generic, high-traffic keywords and phrases relevant keywords to your domain. Otherwise, you will leave tons of e-commerce but to flee. About the author copyright? 2004 SEO Resources http://www.seoresource.net target = _New http://www.seoresource.net KANTOLA Kevin is the CEO of referral resources and published a series of articles in the past 20 years.