These 7 Back Link Strategies Will Get You a Top Ranking on Google Guaranteed

Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. These are pages linking to you without you linking back to them.

1 - Post to Newsgroups

Many Newsgroups will allow you to post links especially if they are related to the topic or question being asked.

2 - Post to Forums

Forums are Similar to newsgroups but they are typically broken down by topic

3 - Add Comments to a Blog

Many Blogs will allow you to post comments. Find 10 or so blogs a day that are related to your web page and post a comment about your web page. Be sure and use Pingomatic to ping the Blog after you post your comment

4 - Give Testimonials

Send in unsolicited testimonials for products and services you use. Make sure and say You have permission to use the above testimonial.

5 - Circular Linking

There are many strategies involving circular linking. As a simple example you own or operate 2 Web Sites, called Site-1 and Site-2. You can offer a link partner a link on Site-1 if they agree to link to site-2.

6 - Buy Text Ads

Many e-zines are not only sent out via e-mail but are posted on the Internet. By finding an Ezine that keeps that past articles online you can often buy a text ad for a few days get back links

7 - Submit Articles

You can Write and Submit Articles. This might be perhaps the most viral way to get back links. It is not unusual to have your article re-printed in 25 on 50 Web pages the same day you submit it. As other people read these 25 or 50 pages they in turn decide to reprint your article. It is like a snowball rolling down a never ending hill. The More it Rolls the bigger it get and the faster it go's.

About The Author:
Mike Makler has been Marketing Online Since 2001 When he Built an Organization of over 100,000 Members

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Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down.

If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts?

For instance, Google allows us to promote 2 url's, www.yoursite.com & http://yoursite.com

So ok. Nothing new...

Then why aren't you promoting the power Google gave to you?

See there's some of us who know that adding a link to both urls within our sites is a powerful thing. But what most of us don't know is that you can't just simply add both url's and expect good results!

You can't just want popcorn without poping the corn!

What you want to do is give 2 URL's and 2 Key Phrases. That's it, there it is! So if you promote your main page twice,

re: www.yoursite.com & http://yoursite.com

.. Then you want to give Google 2 key phrases for both urls seperately within your title tag.

Don't stop there though, try utilizing both key phrases respectively within your description tag, alt tags, H1 tags and within a portion of your text.

Here are the results of your efforts:

So the next time google searches your site, it now has more food then before and you actually didn't have to do too much. Your search terms have now doubled for 2 urls pointing to the same information.

Have fun with this and remember, search engines don't like spam tactics and neither do your visitors, so play safe and stick to the rules!

About The Author

Martin Lemieux

Founder and President of Smartads.

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Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas.

Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that focus is why it became so successful. As Google spreads out many are wondering, are they doing it too fast? Are they letting quality slip? As any company evolves it will make mistakes, but has Google lost sight of its goals?

Google gained large distribution when Yahoo switched to it to drive down Inktomi stock price, only later to buy Inktomi. Google then came to power stealing traffic from Yahoo by providing clean, relevant results, and good search tools for surfers and webmasters alike. Many estimate that Google controls in excess of 75% of the search market.

Microsoft is still working on its search engine. Yahoo recently acquired Overture and is working behind closed doors in much the same way as MSN is. LookSmart has not updated Wise Nut in a long time, is hated by a large portion of the internet community, and is soon set to loose most of its distribution. And Ask Jeeves (owner of Teoma) has its top results powered by Google AdWords. With Google powering Yahoo, AOL and many other sites Google lacks a clear competitor today.

Right now Google can take its huge lead and extend it, or let it slip. No system is perfect and there will always be complaints, but I have to wonder if Google has forgotten why or how it became such an icon.

Many people have reported their Google Toolbar has been failing to return PageRank 90% of the time. While the hysteria around PageRank is somewhat overrated, it would be more assuring if the feature worked often.

One of the biggest problems search engines face today is a lack of quality content on the web. Earlier this year Google introduced a program called AdSense which displays its pay per click AdWords ads on many mid sized web sites. AdSense was designed to help pay to produce better content sites. Soon after Google introduced AdSense they included a related searches link set underneath the ads which made webmasters angry. This technique was siphoning off traffic from websites back to Google with no payment of any kind. Quickly Google had to repeal this move.

Google has also signed its AdSense members to a gagging clause. Beyond that gagging clause many have complained about getting kicked out for reasons they could not even challenge. Then for these same members to see how much money Google had owed them up to that point they had to agree to another set of terms that prevented them from criticizing the AdSense program. But the ads get worse.

Google was in a race with Overture to be the first to provide broad matching on its search terms. Google got there first. The idea behind broad matching is that it will allow Google to sell more of its ad space by providing ads on similar terms that were not yet sold. Overture allows different bid prices on different levels of matching. Google sets a single price on the ads, and this causes a huge problem for those who do not know how to use the system.

First the broad matching ads are less relevant. The term broad indicates far reaching and is self explanatory to its end effect on relevancy - which is in the exact opposite direction of Google's roots. This new type of broad matching matches many remotely close search phrases to those paid for by the advertiser. Couple near matching with the fact that ad sites and pages are scanned for relevancy (which is frequently inaccurate) and a big problem starts to come about with how to provide relevant ads on the syndicated results.

While many of the SEO experts know how to use negative keywords, tracking, and other advanced features, the smaller advertisers do not always have the resources or understanding to effectively use this new, more complex medium.

Now instead of rewarding businesses for hunting out the phrases that exactly match them (and thus providing higher quality search results), Google is rewarding the largest companies by allowing them to be lazy. Google is shooting itself in the foot by degrading relevancy for short term profits.

Large companies bid on generic cover all terms at prices where they loose money on every transaction until the competition goes under. Not only do these name brands enjoy higher click through rates (due to brand recognition), but those with stockpiles of cash can afford to burn through thousands without a blink. Many small sites can not, thus the sad state of internet media is that it is now consolidating much the same way as offline media is.

It gets even worse for the small website now though. These same ads which they are using may now appear on pages that sometimes do not even remotely fit the ads. I was looking at the GMT clock time zones to ensure my clock was set at the right time today (so I missed daylight saving time). The page which had the different time zones listed a few cities and a group of AdWords. Most of these AdWords were targeting Las Vegas (most likely the most expensive US city). Las Vegas was not even one of the cities mentioned on the list. Not a relevant ad set. Bad for all parties involved.

What is the result of this change to AdWords? Lower quality ads at a higher price. Nick Denton predicted that the expansion of these ads across the web (especially coupled with decreased relevancy) that users will start to ignore them. Much the same way as banners have faded, only a few years may be left before this advertising medium chips away and destroys itself.

What about the regular Google search results? At least they are strong, right? Sometimes they are rather week. Some clients have had search results dominated by the same sets of interlinking sites. Aiming to fight spam, Google is acknowledging this fact by incorporating a new major algorithmic change on the web live. My site went from #17 to #7 to not in the top 1000 websites for "search engine marketing". While I still have customers that need work done on their sites, this sporadic re mixing is not refreshing in my mind, as well as in the minds of many of my customers.

I have already had concerned emails arrive from friends worried about loosing thousands of dollars a month as their top listing evaporated. All I can tell them is wait and see.

Much of what people have feared would happen to Google after it goes public has already happened. It is clear that competitive open source alternative search engines such as Nutch are not desired so much as required.

About The Author

Aaron Wall

author and owner of Search Marketing Info

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<a href="mailto:aaron@search-marketing.info">aaron@search-marketing.info</a>

Beginners - Getting Listed In Search Engines

Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.

1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What's optimization your ask? It's making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO.

Your first step is the TITLE TAG. This is one item that search engines look for to start getting information about what your site is about. It is also what search engines will show above a clickable line on their results page. It is also a major consideration of where you will rank when certain inquiries are made of the search engine. TITLE TAGS are one of the major things to concentrate on and to make sure that you get it right. Doing so will result in not only better placement in the search engine, but enticing descriptions will also result in more people clicking on your link and visiting your site.

Take a look at what your competition is doing in order to get some ideas for your site. To see their TITLE TAG go to their web site and in IE or Netscape click on View then Source and you will be able to see their TITLE TAG. Don't copy theirs, but let this help you get some ideas for your own site.

2. Putting keyword phrases into your pages - Finding the perfect set of keywords for your web pages and knowing the right keywords to use is very important because your site should provide people with what they are looking for. A free program to help you can be found at: http://www.goodkeywords.com Good Keywords makes use of various tools provided by search engines like Yahoo, Google, Teoma and other services like Alexa. Using Good Keywords makes it all very simple, fast and straight forward. Just remember...don't over do it or you will be penalized.

3. Writing your web page copy - Your next step is to incorporate those keywords into the copy on your web site. This is extremely important as search engines need to see these keywords on your page so they can then analyze these words and decide where your site should be listed in their categories. Write your content around the keywords and use them as many times as possible, keeping in mind though...that it is not just a search engine that is reading the copy but also your visitor.

4. META TAGS - Meta tags provide search engines with information about the content and purpose of a Web site. A Web site that uses meta tags to the best of their ability will appear more often in search results and will also be seen closer to the top on those search results. Many people feel that stuffing keywords into the meta tags will help improve their rankings. The original idea behind meta tags was to give a way to classify the web site. The problem now is that many engines don't consider meta tags to be as relevant to the ranking, therefore they give them less weight overall because of the keyword stuffing techniques used. That's not to say that you still shouldn't use meta tags, just consider to use them for what they were originally intended - that is to give your site an accurate title and description with a few keywords (3 or 4 phrases max) outlining what the page, or site is about.

5. ALT TAGS - The ALT tag or 'alternative text' is an attribute of the IMG tag. (Any graphic on your web site) An ALT tag should be included for every image within your web site. The ALT tag provides an alternate message to your viewers who can't see your graphics. Without ALT tags, images on a web site are meaningless to these users. If you will be using a graphic menu systems for navigation, these alternate messages are an especially important aid to users without the ability to see your graphics. Adding an appropriate ALT tag to every image within your web site will make a huge difference to the accessibility of your web site. Also, for those who use Yahoo and Google image searches, your ALT Tags can be very important and will help bring traffic to your site. Take for instance one of my sites - http://www.spasoftheworld.com I have loads of graphics of different resort spas and the graphics all carry the name of the resort. People looking for information on this resort may easily end up at my website because I names a picture with the name of the resort.

On the reverse side, ALT TAG stuffing, which is using the tags in an image to hide keywords will rarely help a site's position. If you can insert a key phrase into the image description then by all means do so. Remember that Alt tags do usually count towards your overall keyword density so it's better to have relevant keyword alt tags rather than something like "image01.gif".

6. Linking - with more search engines coming online every day, search engines are looking for ways to serve quality links to visitors. This is where linking to other sites and having them link to you becomes important to both you and the search engine. People who assume that the more inbound links to them will help them, are very wrong. This may have been true at one time but not today. Search engines need to give quality results. One way they have of rating your site is by the quality of inbound links to your site. Therefore sites that are closely related to your site and that link to you will help boost your popularity in search engines. With Google this is a huge issue in how you rank with them. Having a hundred links from all sorts of site may result in hurting your ranking and you may be viewed as a link farm.

7. Spiders - A search engine is a database that has been put together by spiders. Spiders scour the Internet going through pages and recording information available on web pages. Spiders then give the information to the database and the database feeds the results. Theoretically, the web site should show up in the search results the next time the engine updates. It is important that all links on your site be active. A dead link may prevent a spider from doing your entire site.

8. Robots Text file - Search engines will look in your root domain for a special file named "robots.txt" (http://www.mydomain.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

9. FLASH - This has to be one of the top mistakes a web site owner can do to hurt their search engine rangkings. Good content will win over flash every time and getting visitors to your site is what you are trying to accomplish. The only thing the search engines will be able to see when visiting a site where the first page is all flash are the title tags and links. In most cases that will not be enough. Over and over it's content rich pages that will get you the rankings you need. You may have to decide between getting a high ranking or having a "pretty" entry page. Remember that you goal is customers and sales. It might be kewl the first time you visit the site but when you have to go there over and over again it becomes very annoying not to mention that people on dialup must cringe when faced with such a page. They often give up because of the length of time it takes to load.

10. Don't expect results overnight. It takes time to get your ranking up there, even with paid inclusion. You may start out with a low ranking when you are first listed but as you continue to optimize your site and build "relevant" links you will start to see a gradual climb. As you wait for your rise to the top, concentrate on building as many relevant links as possible. Beside increasing your ranking you will be surprised at the number of referrals that you will received from those linked pages.

Jean Sutherland has successfully run her own ezine for over 6 years and has a subscriber base of 35,000. Her ezine is geared to people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online. <a target="_new" href="http://www.emailpromotions.net">http://www.emailpromotions.net</a>

Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly

Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan. Start with these suggestions as soon as possible so you will increase your traffic. Consider the following suggestions to get your website listed with Google, and listed as well and quickly as possible.

Tip #1 - Submit Your URL

After you develop your website, you will want to register with Google to get your URL in their database. However, the inclusion of your URL is not promised so you will need to do everything you can to guarantee this. One such thing is to make sure all web pages are fully completed. If all web pages are not fully completed, your URL might not be picked up by Google robots crawling the web, and certainly not the unfinished pages. Also, only submit your URL once as per the guideless set forth by Google.

Tip #2 Keywords

Keywords are another thing you should use when writing content for your website. The reason for this is Google relies on keywords to rank web pages. When you research important keywords for your market and use them in titles, in the beginning of paragraphs, and throughout your content, Google will be able to return your site as a result when people search for these particular keywords. Make sure you know how to use keywords properly and the words that directly apply to your market because if you use keywords in the wrong way they can actually hurt your rankings.

Tip #3 Links

Another very important consideration for a high rating in the Google search engine is links... links to your website from other websites. However, you can do this relatively easily by simply communicating with other quality websites and asking them to link to you. You can also link back to them. This is a very popular practice. Also, there are reciprocal linking software programs you can use to help you increase and manage your links. It is recommended that you go the personal route with the more important links you are interested in to ensure the link reciprocation process occurs.

There are many things you can do to optimize your site for Google's search engine, however by following the above tips you will get your site ready for Google searches fast and with little effort. Make sure you know what you are doing, however, because if not you might do more harm than good. Once you have a clear understanding of what you need to do regarding links, keywords, and registering your URL, you should have no problems.

Michael Turner shows you exactly how to <a target="_new" href="http://www.powertraffictactics.com/">increase web site traffic</a> in his free 7 part mini-series. Grab it today at <a target="_new" href="http://www.powertraffictactics.com/">http://www.powertraffictactics.com/</a>

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are basically two camps ? those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts. Long-time readers of my articles probably already have a good idea of which camp I fall into; however, I believe both approaches can be effective optimization methods.

Adversarial Optimization Methods

Service providers who have this &quot;adversarial&quot; philosophy will tell their prospects that the formulation of a search engine optimization strategy is much like a high-stakes game of chess. It's an &quot;us vs. them,&quot; &quot;winner-take-all,&quot; and &quot;every man for himself&quot; mentality. It's also rooted largely in technology ? under this philosophy, success is defined as unraveling the latest search engine algorithm to find new optimization methods and exploiting its technical aspects for immediate benefit.

The underlying premise of this search engine optimization strategy is that you must use optimization methods that trick the search engines into showing a website predominantly in the results since the site isn't currently offering attributes that the search engines consider valuable. The primary benefits of this approach are that it doesn't require much work on the part of the client and that results can be realized more rapidly. These qualities both stem from the fact that there isn't a large amount of additional content needed, nor are there many wholesale changes to make to the website when using such optimization methods.

While this is not the methodology that I recommend, it is a valid ? albeit potentially volatile ? search engine optimization strategy.

Partnership Optimization Methods

Those who view search engines as partners have a very different search engine optimization strategy. These service providers embrace the idea that the attributes and optimization methods that give a website high rankings in search engines are, by and large, the same ones that make the site more valuable to website visitors and potential customers.

This theory makes sense. Every search engine needs to return results that their users find to be the most relevant and useful. If search engine R&D people operated in a vacuum, they would probably find their market share rapidly diminished while they lamented about how &quot;people are stupid&quot;. This means that each of the major search engines spend endless research dollars to determine exactly what it is that search engine users find valuable, and each has a high stake in the results of the research. No search engine marketing or web design firm has the resources or motivation to conduct studies of this magnitude. It is, therefore, highly advantageous to use the findings of these studies, deduced from common algorithm traits of multiple search engines, to improve your search engine optimization strategy and website.

I consistently hear from companies who are puzzled as to why their expensive, cutting-edge website is perpetually outranked by a site of perceived inferior quality ? &quot;our website is better than theirs&quot; or &quot;we are a much bigger company&quot; are common remarks. Beauty is, as always, in the eye of the beholder. The sites that consistently rank highly are almost always using optimization methods that offer something of value to people who entered the search query. Search engines care as much about the size of a company or how much it spent on its website about as much as they care about what you had for breakfast this morning (I had blueberry muffins, but Google hasn't called to ask).

The advantages to the &quot;partnership&quot; search engine optimization strategy are numerous. Rather than chase the ever-changing technical attributes that can get you short-term results, you instead use optimization methods that leverage your company's knowledge of your industry to create something useful for the searcher. You can improve your website and offer the information and products that prospects are seeking, even if those prospects are in the earliest stages of the buying cycle. In general, you will not have to watch your rankings swing wildly based upon new spam filters and algorithm shifts, and thus will enjoy a higher level of predictability when it comes to your website (although with search engines, there are never any guarantees). Since you aren't constantly forced to re-address your site's search engine optimization methods, you'll have more time to focus on other online marketing areas that need attention, such as the website's conversion rate, an e-newsletter, or online PR.

Conclusion

It's a fact that websites rise and fall in the rankings all the time. The only real constant is that the sites of TRUE value, the ones that offer something relevant and important to the searcher, are generally always near the top ? even after the latest algorithm shift has sent the &quot;adversarial&quot; crowd into a frenzy of activity as they attempt to reformulate their search engine optimization strategy.

While it may take a little extra effort, I like to think of the relationship with search engines as a &quot;partnership&quot; in a real sense. We use optimization methods that apply the attributes search engines have deemed to be valuable to a website, which improves both the website and the website's search engine rankings. The search engines, in turn, send highly-targeted visitors who have shown an interest in your industry, products, or services. Sure, it may seem that we get more out of the deal, but the engines don't complain. They haven't even acknowledged our partnership.

Scott Buresh is managing partner of <a target="_new" href="http://www.mediumblue.com">Medium Blue Search Engine Marketing</a>. His articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, and Search Engine Guide. He was also a contributor to the recently released Building Your Business with Google For Dummies (Wiley, 2004). Medium Blue is an <a target="_new" href="http://www.mediumblue.com/profile.html">Atlanta search engine optimization company</a> with local and national clients, including Georgia-Pacific, DuPont, and Boston Scientific. To receive Scott's monthly articles, sign up for Medium Blue's e-newsletter, <a target="_new" href="http://www.mediumblue.com/newsletter.html">Out of the Blue</a>.

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: <a href="http://yoursite.com" target="_new">http://yoursite.com</a>.

This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well, let's condition ourselves to promote everything available within your site...

Search Engine Marketing is crutial for all companies who want to succeed online. I'm sure at one point or another, you will hear how "Optimizing your site for search engines is crutial". Of course, they aren't fooling you, it is a crutial marketing tactic but, what is also crutial is learning how to use different tools to boost your search engine placements once you've optimized your site for the web.

So let's talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.

LINK EXCHANGES:

Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here's the problem, most companies that perform link exchanges daily fail to utilize it to their advantage. For ex. Let's say you perform approximately 10 link exchanges daily. For each one, you submitted your link "www.yoursite.com". What you'll want to start implementing is submitting 10 different links within your site.

Ex Link Exchanges:

<ul>

<li>Link #1: http://yoursite.com

<li>Link #2: http://yoursite.com/resources

<li>Link #3: http://www.yoursite.com/services

<li>And so on...

</ul>

A good strategy would be to open up "Note Pad" and create all the links you want to promote.

<li>Add each link

<li>Assign an appropriate title to each link

<li>Create an appropriate description for each link

Now all you have to do is to copy and paste each link when performing your daily link exchanges.

WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you probably have created a "Resource Box" at the end of each article right??? Good, let's change the resource box a little.

My site is host to 100's of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors) Typically only add the main page of their web site within their "resource box".

Ok, let's say you write articles about "Search Engine Marketing". At the end of the article, add a link to a page on your site that talks about "Search Engine Marketing" or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to specific pages on your web site.

DIRECTORY SUBMSSIONS:

Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page. This is ok though, there are literally 100's of other directories that will allow you to submit any page you want.

Experiment with this and try to change up all your links when your submitting to directories.

I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.

So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with.

About The Author

Martin Lemieux
Smartads - President
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